Introducing the Client Services Webinar Series

By | August 24, 2012
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In February 2012, Marketing Agency Insider presented the Blueprint Series, offering a deep dive into concepts and processes from The Marketing Agency Blueprint. Following the Series, we asked attendees: What agency topic areas are you most interested in for future content? The overwhelming top choice: client services.

Based on this feedback, we are excited to bring you: The Client Services Series: A Year in the Life of a Hypothetical B2B Account. This seven-part webinar event provides an immersive experience in account management, retention and growth. Download the full event guide for session details.



A Year in the Life of a Hypothetical B2B Account

Sessions dive into the planning, execution and evolution of an integrated marketing campaign for a hypothetical B2B software account — Social Business Unlimited (SBU).

Join us as we adventure through a year in the life of this hypothetical company and marketing program. And, collaborate with your peers in a dedicated, private Yammer group to manage, retain and grow the SBU account.

The Story of Social Business Unlimited

Social Business Unlimited (SBU), a hypothetical company that delivers enterprise social network solutions, is at the epicenter of a business revolution. Forrester predicts that the enterprise social software (ESS) market will grow at an annual compound rate of 61 percent over the next five years, exceeding $6.4 billion by 2016. SBU is two years old, sitting on $5 million in venture capital funding, and stacked with brilliant developers.

However, it faces seemingly insurmountable challenges in a highly competitive space. While the company has capital, it lacks internal competencies in key marketing disciplines; it has made some PR and customer service missteps in its efforts to scale; and it can't outspend its high-profile competitors that are entrenched in the market. 

It's a race to the top of a multi-billion dollar industry, and your agency has the opportunity to take them there. SBU has allocated $8,000/month for agency services. It's a high-risk account that could be gone within six months if you don't deliver, but it also has huge upsides, with the potential to grow to a $15,000 - $20,000/month account within a year.

Immersive, Crowdsourced Curriculum

Together, we’ll walk through the different stages in the SBU client relationship, from campaign activation through renewal, sharing insights from our collective experiences along the way.

The Series will be presented live every Thursday from Oct. 25 - Dec.13 (except Thanksgiving week) through GoToWebinar. Webinar content will draw on attendee feedback from previous sessions to create an immersive and crowdsourced curriculum.

Super early-bird pricing of $450 (35% off) runs through Sept. 15. Learn more on the Client Services Series section of the website, and register on Eventbrite.

Client Services Series Details

  • Seven live webinar sessions plus on-demand access.
  • Planning and management of a hypothetical B2B software account — Social Business Unlimited (SBU).
  • Crowdsourced learning and adaptive curriculum that changes weekly based on attendee insight.
  • Dedicated private Yammer social network for real-time collaboration among attendees.
  • Exclusive resource downloads including private beta versions of Agency Manager, Scorecard and GamePlan — management tools featured throughout the series.
  • Insight from leading marketing agency minds.
  • Unique affiliate code, featuring revenue sharing on event registration referrals.
  • Signed copy of The Marketing Agency Blueprint.

The Marketing Agency Academy 

Marketing Agency Academy is an education and training program designed to accelerate industry transformation, and build a more open and collaborative agency ecosystem.