• The Agency Guide to Inbound 2014

    By | September 10, 2014
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    If you're like us and heading to Inbound next week, you can look forward to a ton of great agency content.

    To help you sort through the sessions, Dan MacAdam (@DTMacAdam), VAR channel account manager at HubSpot put together a curated list of recommendations for agency executives, marketers and business development folks.

    Use it as a guide to help you, and your agency, get the most out of the conference.

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  • 5 Elements of an Effective Internship Program

    By | September 8, 2014
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    This is a guest post from Dana Bingham (@danabingham), the Director of Operations at New Breed Marketing. Dana coordinates the company's internship program, helping connect students with a meaningful and rewarding experience, while also supporting the organization's hiring goals, existing team and clients.

    Have you considered creating an internship program or tried utilizing interns in the past and found it to be more work than benefit? If so, you’re not alone; many companies face this problem.

    When successfully implemented, internship programs can be instrumental in the growth and development of your organization.

    In today’s post, we discuss the five key elements of building an effective internship program. If implemented correctly, not only will you create a great experience for your interns, but you’ll also help grow the next generation of successful employees!

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  • Working Remotely: Lessons from the Road

    By | September 2, 2014
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    The American workforce is increasingly mobile. By one estimate, telecommuting has risen 79% between 2005 and 2012, with 2.6% of the workforce, or 3.2 million Americans working remotely at least some of the time.

    Working remotely, whether temporarily, intermittently or full-time, can stem from a variety of reasons:

    • You need a modified work schedule to care for young child or sick relative.
    • You live in a different city or state than your employer.
    • You live in the same city as your employer, but your significant other needs to move.
    • You occasionally need to go to the doctor, take the cat to the vet, or wait for the cable guy to arrive.
    • You have a case of wanderlust and a spouse with summers off.

    In addition to accommodating employees’ work/life goals, offering flexible hours or telecommuting options opens up the available talent pool, and has proven to make some employees happier and more productive. If you are considering telecommuting, below are strategies to set yourself and your team up for a successful arrangement.

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  • Is Your Lack of Perspective Harming Your Account Performance?

    By | August 26, 2014
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    There’s a silent killer stalking your agency. It chokes off the culture you’ve built up, suffocates results, and is difficult to detect until it’s too late.

    It’s called a lack of perspective. And it has a profoundly negative effect on account and agency performance if left unaddressed.

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  • 4 Ways to Improve Account Efficiency

    By | August 20, 2014
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    Do you feel like you’re snowed under with work? Does it seem like you’re running on an endless hamster wheel of assignments, deadlines and emails? Are you feeling more stressed—and less productive—the more effort you put into your job?

    You’re not alone. According to the American Psychological Association, 65% of Americans cited work as a top source of stress. A large part of that is due to work overload.

    With tight deadlines, competing accounts and multiple clients to please, agency marketers know this all too well.

    But it doesn’t have to be this way. While there’s no silver bullet to neutralize stress, account efficiency plays a critical part in your day-to-day mental health. The following tips are designed to lighten the load. They’ll show you how to work smarter (not harder) without sacrificing quality.

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  • Paul Roetzer Releases New Book for Marketers, Executives and Entrepreneurs: The Marketing Performance Blueprint

    By | August 4, 2014
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    The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology and strategy.

    For corporations, the right marketing agency can be a tremendous asset, and play a critical role in propelling growth. By better educating corporate marketers on the importance of working with tech-savvy digital firms, we can collectively create more demand for inbound agency services. 

    Paul Roetzer’s new book The Marketing Performance Blueprint (Wiley, August 2014) presents the processes, technologies, and strategies needed to build performance-driven organizations. It’s a guide for marketers, executives and entrepreneurs that you can use to help your clients advance their businesses, exceed ROI expectations, and outperform the competition.

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  • How to Streamline International Account Management

    By | July 30, 2014
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    Account management carries enough challenges on its own. But what about when it also carries more than one passport?

    With tools that make it easy to collaborate and communicate, agencies are better positioned than ever to serve international clients across time zones. However, the relationship’s logistics still may pose a few challenges for account managers.

    How do you set expectations, clearly communicate, manage projects and deliverables, and stay on the same page when your client is a world away?

    Don’t sweat it. With just a few tweaks to your account management practices, you’ll set yourself and your clients up for success—no matter which time zone they live in.

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  • Succession Planning for Agency Owners: What You Need to Know

    By | July 22, 2014
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    Jesse Giordano is a financial advisor and leads The 360 Group at Morgan Stanley in Great Neck, NY. Jesse and his team provide specialized wealth management services to owners of privately held companies who are looking to exit their business over the next 2-10 years. 

    Some of the services he and his team provide include helping the owner get their business ready for sale, navigating the many exit strategies available to determine which is most appropriate, facilitating the exit process, and implementing an income replacement strategy once the business is sold. 

    Jesse has been working with business owners over the last 10 years. He is a CERTIFIED FINANCIAL PLANNER™ and received his MBA from Pace University in 2003. He is also a family wealth director and senior vice president at Morgan Stanley. 

    In this interview, Jesse discusses the need for agency owners to start succession planning now, and tips and considerations on how to get started.

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  • Turn Productivity into Agency Profits

    By | July 15, 2014
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    The old adage time is money never rings truer than in an agency. You can set pricing intelligently, diversify revenue streams and attract business by filling in-demand marketing needs. But, as a service business, your time and talent are directly tied to profitability.

    Boost your personal productivity, and watch your agency reap the benefits, with these seven tips. 

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  • HR Planning: How to Prepare for an Unexpected Leave of Absence

    By | July 8, 2014
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    We are able to plan ahead and adjust for vacations, holidays and maternity/paternity leaves, but what happens when a core account member has an unexpected leave of absence? If other consultants are unaware of, or uninvolved with, the day-to-day ongoings of their client(s), this may pose an issue for maintaining momentum and quality of work.

    Is your agency structured in a way that enables other consultants to jump in and support client accounts? Would your clients feel confident working with other consultants if their main contact were unavailable?

    Here are some recommended safeguards every agency should have in place to prepare for the unexpected.

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