• 5 Strategies to Establish a Global Workforce for your Agency

    By | September 14, 2016
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    Guest post from Nick Rojas.

    Are you ready to expand your agency to other countries? If so, you’re going to be working closely with people who have diverse cultures and communication styles. 

    As you pursue this step, you’ll experience unfamiliar laws governing the hiring process, employee rights and benefits. Even if you relocate employees from the U.S. to the country of business, you might be surprised at the new strategies you’ll have to employ. Your market may respond differently than they do in the U.S. Add to that the challenge that can come with the lack of in-person communication, and you have your work cut out for you.

    At the same time, if your business is ready to take this step, it can be very beneficial, both financially and as a multicultural experience.

    As you pursue this new adventure, make sure you’re prepared. Below, we’ve put together five ways to ease the challenges and maximize the benefits of globally expanding your workforce. Read on, and let us help you in your venture!

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  • How to Help Agency Interns Become Marketing Rockstars

    By | August 30, 2016
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    Internships are a great way to gain experience and knowledge that can help fuel your future career. Having been an intern myself at PR 20/20, I found immense value in learning from several hardworking and passionate mentors at the agency. More recently, I had the opportunity to become a mentor to a new intern and knew how critical it was …Read More


  • How to Build a Trusted Vendor Network

    By | July 27, 2016
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    As an inbound marketing agency, we pride ourselves on offering a diverse portfolio of integrated services to our clients. While we consider ourselves hybrid marketers in all areas—e.g. brand marketing, blogging, premium content, PR and media relations, social media, SEO, website development, etc.—we also realize that our core co…Read More


  • Why Every Young Agency Pro Should Invest in a Mentor

    By | June 30, 2016
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    Starting off as a young professional in the agency world can often be intimidating, especially if it’s your first job right out of college. Fortunately, I’ve got a quick (and super helpful) tip for you that can help ease those nerves of yours. Invest in finding the perfect mentor and then nurturing that relationship. Intereste…Read More


  • Agencies: Make Impact in Your First 90 Days with a New Client

    By | May 31, 2016
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    How can agencies show valueimpact performance and become indispensable to clients? The first 90 days of a new client partnership set the stage, instill confidence in the agency-client relationship, and ensure a positive tone for the future of the account.

    The objective for our first 90 days: accelerate our transition from a value consumer to a value contributor.


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  • How to Prepare for Your Agency Performance Review

    By | May 3, 2016
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    Performance reviews, whether quarterly, bi-annually or annually, can be intimidating.

    But, with the right preparation, they don’t have to be.

    I found these tips to be extremely helpful when preparing for performance reviews and couldn’t help but share.  

    When getting ready for your next review or feedback meeting, follow the five steps in this post.

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  • How Positivity Can Boost Your Agency Experience

    By | April 6, 2016
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    Let’s face it – we all get stressed or frustrated at work sometimes, which can put a major damper on your day or even your overall agency experience.

    So how can you make sure you are getting the most out of your time at your agency?

    Think positive.

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  • Propel Client and Agency Growth with Exclusive Marketing Templates and Resources [Limited-Time Offer]

    By | March 21, 2016
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    The best agencies staff accounts with modern marketers, continually apply advances in technology, run integrated, inbound programs, and prove value to clients via measurable bottom-line results. However, making the shift to digital—both within agency departments and among legacy client accounts—is not always easy.

    In The Marketing Performance Blueprint, Paul Roetzer outlined many of the challenges—complacency, conservative cultures, legacy technology, internal politics, etc.—marketers face. Are you equipped to help your agency and clients navigate these obstacles, and reap the benefits of performance-driven marketing campaigns?

    To help you fill talent, tech and strategy gaps at your agency, we're offering a collection of exclusive resources with bulk purchases of The Marketing Performance Blueprint. Packages are available for 5, 10, 25, 50, 100, 300 and 500 copies.

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  • The Indispensable Agency: 10 Tips to Drive Value

    By | March 14, 2016
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    Often times, the agency-client relationship begins and ends with the value your team brings to the table. We all know it: those teams that produce amazing work, bring creative ideas to the table, and foster deep relationships built on a foundation of respect are invaluable.

    So how can agencies put theory into action? How can we as business partners accelerate the time from value consumer to contributor? Below is an excerpt from a larger running list—Marketers: 101 Ways to Add Valuewith tangible tips for making your team indispensable to your clients.

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