• The Young Pros Guide to a Successful First Year on the Job

    By | February 4, 2016
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    Most of us spend our entire college careers prepping for the big moment after graduation: nailing down our first job. Whether you’ve had your eye on your dream company for the past four years, or you’re scrambling against the clock to find a position, nothing is quite as rewarding as receiving that acceptance email.

    But, the stress and nervousness doesn’t stop there. I had many questions before I came in my first day (and the first few months):

    • Was I really prepared for this?
    • Would I fit in with my coworkers?
    • Would I find success?

    I recently completed my first year at my very first full-time job, and I’ve felt a multitude of emotions from nervous, to excited, to proud and everything in between throughout my time. Now that I’ve had time to reflect on and review my progress, I’ve realized I learned more in the last 365 days than four years of college combined.

    Read on for five lessons that I learned during my first year in agency life, and how you can apply each to succeed in your career.

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  • 3 Reasons Your Agency Needs a Book Club and How to Start

    By | January 28, 2016
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    Did you know that book clubs can expand beyond leisurely get togethers with friends and family? Implementing an agency book club can be a great way to help improve employee relationships, spur creative ideas and reach professional development goals.

    Outlined in this post are key benefits from having an agency book club and how you can start your very own today.

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  • Nurturing Talent Beyond the Workplace: Five Lessons Learned

    By | January 7, 2016
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    Extracurricular activities are a great way to express your creativity and unwind after a long day at work. But did you know that nurturing talent outside the workplace can help how you perform on the job as well?

    A study from San Francisco State University found that professionals that engage in creative hobbies performed 15-30% better at work.

    Photography has been a passion of mine ever since I can remember, and a few years ago, I took my hobby to a whole new level by starting a small, side photo business. Not only has this challenged me to become a better photographer, but it has challenged me to be a better agency professional as well.

    Below are key lessons I have learned over the years as a result of expanding my passion of photography and how I am able to apply them to my work at the agency.  

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  • Pitch Perfect: A Guide To Owning The Creative Pitch Every Single Time

    By | October 21, 2015
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    Below is a guest post from Mallika Goel (@mallikagoel), marketing copywriter at WorkflowMax.

    From the wayward creative to full-blown agencies, nothing brews more feelings of contempt than the thought of creative pitching. But just like meetings, pitching is a necessary evil. Agencies need to win new business to survive and hence need to communicate, in some form or another, how they will add value to a project.

    How can you manage the irrational fear and loathing of pitching? We share some tips that you can use to own the creative pitch every time.

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  • The Inbound Impact on Agency New Business

    By | September 22, 2015
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    This post is part of the Insider Series, which is designed to feature professionals in our industry, offer business insight and discover new paths in the agency world.

    Michael Gass (@michaelgass) is a business development consultant, speaker and author. His company, Fuel Lines, provides business development resources, training and consulting services to advertising, digital, media and PR agencies.

    In this Insider Series, he discusses new business challenges, trends and strategies. Join him at the Fuel Lines New Business Conference on Oct. 9, 2015 in Nashville.

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  • How to 10X Your Agency Results: Discover 3 Tactics to Fuel Future Success

    By | September 16, 2015
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    It’s time for marketing agencies to get bold.

    As PR 20/20 CEO Paul Roetzer asked in his presentation at HubSpot’s INBOUND 2015 conference:

    What if you could accelerate success in business? What if you could transform marketing performance for your clients in 30, 60 or 90 days?

    This type of thinking isn’t preoccupied with improving traffic, leads or sales by an incremental percentage. It’s obsessed with moving the needle substantially in a short period of time.

    This is 10X thinking—and it could change the way your agency works.

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  • 4 Ways Agency Pros Can Do More By Doing Less

    By | September 2, 2015
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    Greg McKeown is an Essentialist. If that particular belief system sounds foreign to you, don’t worry: he made it up. But in doing so, he might have found the secret to working and living better.

    McKeown is a business consultant and author of the book Essentialism: The Disciplined Pursuit of Less. In the book, he’s created a smart, necessary new belief system for work and life that emphasizes getting more done by doing less.

    “The way of the Essentialist isn’t about setting New Year’s resolutions to say ‘no’ more, or about pruning your inbox, or about mastering some new strategy in time management,” McKeown writes. “It is about pausing constantly to ask, ‘Am I investing in the right activities?’”

    The Essentialist skillset is, well, essential for marketing agency owners and pros. There are more marketing channels and activities than ever. Clients continually demand results. And marketers have never been under more pressure to prove ROI.

    Unfortunately, agency culture and business culture at large often prize a “do-it-all” mentality where success means constant multi-tasking and juggling a variety of tasks. But research shows that multi-tasking like this reduces IQ, decreases productivity and can potentially do permanent damage to your cognitive capacities.

    In short, there’s never been a more important time for marketing agency pros to become Essentialists. Here’s how to do it.

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  • 4 Tips for Retaining Content Marketing Clients

    By | August 25, 2015
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    Below is a guest post from Jeremy Durant (@BopDesignSD), business principal at Bop Design, a B2B content marketing agency and web design firm based in San Diego, CA, with locations in Orange County and Los Angeles. Jeremy creates successful web design and content marketing strategies for B2B firms.

    Although widely accepted as the future, content marketing can often be a hard sell, particularly to the C-Suite. For many firms and agencies, the process of selling content marketing doesn’t stop at the signing of a contract, but actually continues throughout the life of the content marketing project.

    As content marketers, we know a content strategy takes time and does not always have immediate results like pay-per-click ads. While clients may understand this at the onset of a content marketing project, they can start to get restless (possibly from their managers who are demanding results) as a project matures. In my experience working on B2B content marketing strategies, I’ve discovered four major things that are essential to retaining clients and ensuring a digital strategy is successful.

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  • 5 Ways to Immediately Improve Your Time Management

    By | August 19, 2015
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    How much time a day do you waste? That’s a tricky question. Most of us would like to answer “none,” especially when it comes to work-related time.

    But, that isn’t the case for most. In fact, 61% of survey respondents admitted to wasting 30 minutes to an hour of time everyday on non-work related activities. In that same survey, a number of respondents even admitted to wasting at least half of an eight-hour workday.

    Can we be blamed for wasted time in our digital world, where social media, news articles and other distractions are just a click away? Yes; we must be held accountable for our time management skills.

    Read on for five ways you can improve yours.

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  • Tips For a Smooth Transition to Agency Life

    By | August 10, 2015
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    As I wrote shortly after accepting my position at PR 20/20, I was exhilarated when I gave the official “yes” to work at an agency. What I didn’t write then was the reality that set in shortly after I hung up the phone. I’d been soaking up content marketing practices and strategies like a sponge for the last few years. The knowledge was there, but now I would need to put it into practice in a new way.

    I’d never worked for an agency; my 16 years of marketing experience all fell on the client side. Would I be able to adjust and adapt?

    Having just passed the six-month mark at PR 20/20, I’m even happier with my decision now than I was then. Below are some of the bigger adjustments I had to make in the transition and how I overcame them.

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