• 4 Tips for Retaining Content Marketing Clients

    By | August 25, 2015
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    Below is a guest post from Jeremy Durant (@BopDesignSD), business principal at Bop Design, a B2B content marketing agency and web design firm based in San Diego, CA, with locations in Orange County and Los Angeles. Jeremy creates successful web design and content marketing strategies for B2B firms.

    Although widely accepted as the future, content marketing can often be a hard sell, particularly to the C-Suite. For many firms and agencies, the process of selling content marketing doesn’t stop at the signing of a contract, but actually continues throughout the life of the content marketing project.

    As content marketers, we know a content strategy takes time and does not always have immediate results like pay-per-click ads. While clients may understand this at the onset of a content marketing project, they can start to get restless (possibly from their managers who are demanding results) as a project matures. In my experience working on B2B content marketing strategies, I’ve discovered four major things that are essential to retaining clients and ensuring a digital strategy is successful.

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  • 5 Ways to Immediately Improve Your Time Management

    By | August 19, 2015
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    How much time a day do you waste? That’s a tricky question. Most of us would like to answer “none,” especially when it comes to work-related time.

    But, that isn’t the case for most. In fact, 61% of survey respondents admitted to wasting 30 minutes to an hour of time everyday on non-work related activities. In that same survey, a number of respondents even admitted to wasting at least half of an eight-hour workday.

    Can we be blamed for wasted time in our digital world, where social media, news articles and other distractions are just a click away? Yes; we must be held accountable for our time management skills.

    Read on for five ways you can improve yours.

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  • Tips For a Smooth Transition to Agency Life

    By | August 10, 2015
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    As I wrote shortly after accepting my position at PR 20/20, I was exhilarated when I gave the official “yes” to work at an agency. What I didn’t write then was the reality that set in shortly after I hung up the phone. I’d been soaking up content marketing practices and strategies like a sponge for the last few years. The knowledge was there, but now I would need to put it into practice in a new way.

    I’d never worked for an agency; my 16 years of marketing experience all fell on the client side. Would I be able to adjust and adapt?

    Having just passed the six-month mark at PR 20/20, I’m even happier with my decision now than I was then. Below are some of the bigger adjustments I had to make in the transition and how I overcame them.

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  • 3 Simple Steps Toward a Better Meeting Agenda

    By | August 3, 2015
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    Client calls, internal regroups, big idea brainstorms—we spend a lot of time in meetings.

    While, ideally, each one would be carefully planned in advance to be impactful, this isn’t always the case.

    More than $37 billion in overhead is wasted each year in unproductive meetings. Even worse? This number continues to grow. Collectively, 15% of an organization’s time is spent in meetings, a number that has increased every year since 2008, and employees say that only 45% of their time at work is spent completing primary job duties.

    The solution? Get proactive about saving your agency money and your team time. Ahead of pinging your co-workers’ inboxes and calendars with a meeting notice, draw up a robust agenda that prioritizes purpose-driven results and efficiency.

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  • 5 Reasons Former Hospitality Workers Make Great Marketing Agency Employees

    By | July 16, 2015
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    This is a guest post from Matt Cronin, founding partner at House of Kaizen. Matt is a digital performance marketing and brand management pioneer who’s developed digital strategies for the likes of Tiffany & Co. and JPMorgan Chase.

    Successful marketing professionals come from all walks of life, and in many cases, the more varied the background, the more successful the marketer. After all, marketing is all about conveying messages that resonate with a wide array of audiences.

    In my experience, there’s one particular background that meshes surprisingly well with the marketing world: those who have worked in the hospitality industry.

    While studying marketing communications in college, I worked at a few restaurants that had demanding clienteles, and even more demanding chefs and proprietors. I didn’t realize it then, but those late nights and long hours prepared me for advertising and the task of starting my own agency. My business partner spent years in management with a global hotel organization before moving into marketing.

    Next time you’re flipping through résumés, don’t ignore candidates who flip burgers and work front desks. Those folks just may be your best candidates.

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  • Boost Your Talent Pipeline From Qualified to All-Star Status

    By | July 9, 2015
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    Employees are the golden stars of your agency—but they don’t achieve that status by chance.

    Finding outstanding candidates for your agency takes time and proactive planning. It should never be an impulsive decision. Throughout the hiring process, look for the best of the best, and don’t settle for less.

    Boost your talent pipeline with these four tips.

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  • 6 Dos and Don’ts of Managing Up

    By | July 2, 2015
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    The average employed person spends 8.7 hours a day on work-related activities. With nearly 40% of your day at work, you’re surrounded by co-workers more than anyone else. You should enjoy being around them, right?

    But, as a young professional, it can be confusing and hard to figure out what sort of relationship you should hold with your co-workers, especially your superiors.

    Getting to an efficient relationship with your managers takes work, patience and managing up. The idea of managing up is a “method of career development that’s based on consciously working for the mutual benefit of yourself and your boss.”

    Read on to learn the six dos and don’ts of managing up to gain a competent, successful relationship with your managers, without crossing any boundaries.

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  • 10 Lessons in 3 Years To Rock Agency Life

    By | June 25, 2015
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    Welp, it’s official. I’ve been in the agency world for three years as of today. 

    Agency life is no moonlit walk on the beach. It’s more like a Tough Mudder, demanding dynamic action at every turn.

    But, at the end of the day, you feel accomplished—and rightly so.

    Looking back, I barely recognize the professional that walked down PR 20/20’s bright blue corridor for the first time in 2012. I was terrified of failure and unaware of my potential. And now, completely transformed, I figured my three-year milestone was the perfect time to reflect on what I’ve learned and how I learned it.

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  • 12 Questions to Guide Your Pricing Model Transformation

    By | May 29, 2015
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    “The future belongs to dynamic agencies with more efficient management systems, integrated services, versatile talent, value-based pricing models, a love for data, and a commitment to producing measurable results.” — The Marketing Performance Blueprint

    Pricing can have a positive impact on productivity, accountability, client performance, agency growth and profits. Yet, many agencies still rely on billable hours as the key component to their pricing strategies. This wrongly ties agency performance to outputs, instead of outcomes, and lacks the transparency clients demand.

    There is an opportunity for agencies to shift to value-based pricing models that focus on client needs and goals—rather than how long it takes to complete an activity. Without hourly quotas looming over their heads, employees are empowered to focus on results and value creation. And clients aren’t left asking how their money was spent.  

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  • 5 Secrets to Tap Millennial Potential at Your Agency

    By | May 22, 2015
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    As a millennial working with a bunch of millennials, I definitely tune out the word, “millennial.” If you’re 18-35, I bet you do too. That said, the more information I consume about my group-of-people-born-between-the-1980s-and-2000s, especially lately (have the tides turned pro-millennial?), the more nuggets of goodness I’ve been able to apply to agency operations, productivity, professional development and relationship building.

    This year, one of my favorite SXSW sessions was a panel that spoke about empowering a modern, millennial workforce. Anne Dwane (@adwane) of Chegg, Ciara Peter (@ciarapeter) of BetterWorks, and Jeff Fernandez (@jefernan) of Grovo Learning discussed the secrets to working with this growing group of young, motivated professionals. The panel’s comments made too much sense, and have been useful since. So, read on for some of my favorite takeaways for the agency world.

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