This a guest post from Drew McLellan, a veteran of the advertising industry for nearly 30 years.
Events such as the CLIO Awards, the Cannes Lions and The One Showare opportunities for creative agencies to receive recognition for themselves and their clients—not to mention a chance to glam it up and have a party.
Yet agency leaders are often reluctant to enter these competitions. They mistakenly view the process as a distraction at best, and a waste of time and resources at worst. Creatives are usually the ones driving award initiatives, trying to convince their bosses that submitting their work isn’t just about their own ego.
The truth is that awards are more than fancy, feel-good paperweights; they’re actually good for the bottom line. Here’s why.Read More