• How Positivity Can Boost Your Agency Experience

    By | April 6, 2016
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    Let’s face it – we all get stressed or frustrated at work sometimes, which can put a major damper on your day or even your overall agency experience.

    So how can you make sure you are getting the most out of your time at your agency?

    Think positive.

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  • Propel Client and Agency Growth with Exclusive Marketing Templates and Resources [Limited-Time Offer]

    By | March 21, 2016
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    The best agencies staff accounts with modern marketers, continually apply advances in technology, run integrated, inbound programs, and prove value to clients via measurable bottom-line results. However, making the shift to digital—both within agency departments and among legacy client accounts—is not always easy.

    In The Marketing Performance Blueprint, Paul Roetzer outlined many of the challenges—complacency, conservative cultures, legacy technology, internal politics, etc.—marketers face. Are you equipped to help your agency and clients navigate these obstacles, and reap the benefits of performance-driven marketing campaigns?

    To help you fill talent, tech and strategy gaps at your agency, we're offering a collection of exclusive resources with bulk purchases of The Marketing Performance Blueprint. Packages are available for 5, 10, 25, 50, 100, 300 and 500 copies.

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  • The Indispensable Agency: 10 Tips to Drive Value

    By | March 14, 2016
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    Often times, the agency-client relationship begins and ends with the value your team brings to the table. We all know it: those teams that produce amazing work, bring creative ideas to the table, and foster deep relationships built on a foundation of respect are invaluable.

    So how can agencies put theory into action? How can we as business partners accelerate the time from value consumer to contributor? Below is an excerpt from a larger running list—Marketers: 101 Ways to Add Valuewith tangible tips for making your team indispensable to your clients.

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  • The Young Pros Guide to a Successful First Year on the Job

    By | February 4, 2016
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    Most of us spend our entire college careers prepping for the big moment after graduation: nailing down our first job. Whether you’ve had your eye on your dream company for the past four years, or you’re scrambling against the clock to find a position, nothing is quite as rewarding as receiving that acceptance email.

    But, the stress and nervousness doesn’t stop there. I had many questions before I came in my first day (and the first few months):

    • Was I really prepared for this?
    • Would I fit in with my coworkers?
    • Would I find success?

    I recently completed my first year at my very first full-time job, and I’ve felt a multitude of emotions from nervous, to excited, to proud and everything in between throughout my time. Now that I’ve had time to reflect on and review my progress, I’ve realized I learned more in the last 365 days than four years of college combined.

    Read on for five lessons that I learned during my first year in agency life, and how you can apply each to succeed in your career.

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  • 3 Reasons Your Agency Needs a Book Club and How to Start

    By | January 28, 2016
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    Did you know that book clubs can expand beyond leisurely get togethers with friends and family? Implementing an agency book club can be a great way to help improve employee relationships, spur creative ideas and reach professional development goals.

    Outlined in this post are key benefits from having an agency book club and how you can start your very own today.

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  • Nurturing Talent Beyond the Workplace: Five Lessons Learned

    By | January 7, 2016
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    Extracurricular activities are a great way to express your creativity and unwind after a long day at work. But did you know that nurturing talent outside the workplace can help how you perform on the job as well?

    A study from San Francisco State University found that professionals that engage in creative hobbies performed 15-30% better at work.

    Photography has been a passion of mine ever since I can remember, and a few years ago, I took my hobby to a whole new level by starting a small, side photo business. Not only has this challenged me to become a better photographer, but it has challenged me to be a better agency professional as well.

    Below are key lessons I have learned over the years as a result of expanding my passion of photography and how I am able to apply them to my work at the agency.  

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  • Pitch Perfect: A Guide To Owning The Creative Pitch Every Single Time

    By | October 21, 2015
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    Below is a guest post from Mallika Goel (@mallikagoel), marketing copywriter at WorkflowMax.

    From the wayward creative to full-blown agencies, nothing brews more feelings of contempt than the thought of creative pitching. But just like meetings, pitching is a necessary evil. Agencies need to win new business to survive and hence need to communicate, in some form or another, how they will add value to a project.

    How can you manage the irrational fear and loathing of pitching? We share some tips that you can use to own the creative pitch every time.

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  • The Inbound Impact on Agency New Business

    By | September 22, 2015
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    This post is part of the Insider Series, which is designed to feature professionals in our industry, offer business insight and discover new paths in the agency world.

    Michael Gass (@michaelgass) is a business development consultant, speaker and author. His company, Fuel Lines, provides business development resources, training and consulting services to advertising, digital, media and PR agencies.

    In this Insider Series, he discusses new business challenges, trends and strategies. Join him at the Fuel Lines New Business Conference on Oct. 9, 2015 in Nashville.

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  • How to 10X Your Agency Results: Discover 3 Tactics to Fuel Future Success

    By | September 16, 2015
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    It’s time for marketing agencies to get bold.

    As PR 20/20 CEO Paul Roetzer asked in his presentation at HubSpot’s INBOUND 2015 conference:

    What if you could accelerate success in business? What if you could transform marketing performance for your clients in 30, 60 or 90 days?

    This type of thinking isn’t preoccupied with improving traffic, leads or sales by an incremental percentage. It’s obsessed with moving the needle substantially in a short period of time.

    This is 10X thinking—and it could change the way your agency works.

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  • 4 Ways Agency Pros Can Do More By Doing Less

    By | September 2, 2015
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    Greg McKeown is an Essentialist. If that particular belief system sounds foreign to you, don’t worry: he made it up. But in doing so, he might have found the secret to working and living better.

    McKeown is a business consultant and author of the book Essentialism: The Disciplined Pursuit of Less. In the book, he’s created a smart, necessary new belief system for work and life that emphasizes getting more done by doing less.

    “The way of the Essentialist isn’t about setting New Year’s resolutions to say ‘no’ more, or about pruning your inbox, or about mastering some new strategy in time management,” McKeown writes. “It is about pausing constantly to ask, ‘Am I investing in the right activities?’”

    The Essentialist skillset is, well, essential for marketing agency owners and pros. There are more marketing channels and activities than ever. Clients continually demand results. And marketers have never been under more pressure to prove ROI.

    Unfortunately, agency culture and business culture at large often prize a “do-it-all” mentality where success means constant multi-tasking and juggling a variety of tasks. But research shows that multi-tasking like this reduces IQ, decreases productivity and can potentially do permanent damage to your cognitive capacities.

    In short, there’s never been a more important time for marketing agency pros to become Essentialists. Here’s how to do it.

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