Below is a guest post from Jeremy Durant (@BopDesignSD), business principal at Bop Design, a B2B content marketing agency and web design firm based in San Diego, CA, with locations in Orange County and Los Angeles. Jeremy creates successful web design and content marketing strategies for B2B firms.
Although widely accepted as the future, content marketing can often be a hard sell, particularly to the C-Suite. For many firms and agencies, the process of selling content marketing doesn’t stop at the signing of a contract, but actually continues throughout the life of the content marketing project.
As content marketers, we know a content strategy takes time and does not always have immediate results like pay-per-click ads. While clients may understand this at the onset of a content marketing project, they can start to get restless (possibly from their managers who are demanding results) as a project matures. In my experience working on B2B content marketing strategies, I’ve discovered four major things that are essential to retaining clients and ensuring a digital strategy is successful.Read More