• 4 Ways to Improve Account Efficiency

    By | August 20, 2014
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    Do you feel like you’re snowed under with work? Does it seem like you’re running on an endless hamster wheel of assignments, deadlines and emails? Are you feeling more stressed—and less productive—the more effort you put into your job?

    You’re not alone. According to the American Psychological Association, 65% of Americans cited work as a top source of stress. A large part of that is due to work overload.

    With tight deadlines, competing accounts and multiple clients to please, agency marketers know this all too well.

    But it doesn’t have to be this way. While there’s no silver bullet to neutralize stress, account efficiency plays a critical part in your day-to-day mental health. The following tips are designed to lighten the load. They’ll show you how to work smarter (not harder) without sacrificing quality.

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  • Paul Roetzer Releases New Book for Marketers, Executives and Entrepreneurs: The Marketing Performance Blueprint

    By | August 4, 2014
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    The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology and strategy.

    For corporations, the right marketing agency can be a tremendous asset, and play a critical role in propelling growth. By better educating corporate marketers on the importance of working with tech-savvy digital firms, we can collectively create more demand for inbound agency services. 

    Paul Roetzer’s new book The Marketing Performance Blueprint (Wiley, August 2014) presents the processes, technologies, and strategies needed to build performance-driven organizations. It’s a guide for marketers, executives and entrepreneurs that you can use to help your clients advance their businesses, exceed ROI expectations, and outperform the competition.

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  • How to Streamline International Account Management

    By | July 30, 2014
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    Account management carries enough challenges on its own. But what about when it also carries more than one passport?

    With tools that make it easy to collaborate and communicate, agencies are better positioned than ever to serve international clients across time zones. However, the relationship’s logistics still may pose a few challenges for account managers.

    How do you set expectations, clearly communicate, manage projects and deliverables, and stay on the same page when your client is a world away?

    Don’t sweat it. With just a few tweaks to your account management practices, you’ll set yourself and your clients up for success—no matter which time zone they live in.

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  • Succession Planning for Agency Owners: What You Need to Know

    By | July 22, 2014
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    Jesse Giordano is a financial advisor and leads The 360 Group at Morgan Stanley in Great Neck, NY. Jesse and his team provide specialized wealth management services to owners of privately held companies who are looking to exit their business over the next 2-10 years. 

    Some of the services he and his team provide include helping the owner get their business ready for sale, navigating the many exit strategies available to determine which is most appropriate, facilitating the exit process, and implementing an income replacement strategy once the business is sold. 

    Jesse has been working with business owners over the last 10 years. He is a CERTIFIED FINANCIAL PLANNER™ and received his MBA from Pace University in 2003. He is also a family wealth director and senior vice president at Morgan Stanley. 

    In this interview, Jesse discusses the need for agency owners to start succession planning now, and tips and considerations on how to get started.

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  • Turn Productivity into Agency Profits

    By | July 15, 2014
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    The old adage time is money never rings truer than in an agency. You can set pricing intelligently, diversify revenue streams and attract business by filling in-demand marketing needs. But, as a service business, your time and talent are directly tied to profitability.

    Boost your personal productivity, and watch your agency reap the benefits, with these seven tips. 

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  • HR Planning: How to Prepare for an Unexpected Leave of Absence

    By | July 8, 2014
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    We are able to plan ahead and adjust for vacations, holidays and maternity/paternity leaves, but what happens when a core account member has an unexpected leave of absence? If other consultants are unaware of, or uninvolved with, the day-to-day ongoings of their client(s), this may pose an issue for maintaining momentum and quality of work.

    Is your agency structured in a way that enables other consultants to jump in and support client accounts? Would your clients feel confident working with other consultants if their main contact were unavailable?

    Here are some recommended safeguards every agency should have in place to prepare for the unexpected.

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  • 3 Ways Your Agency Can Combat Impression Fraud

    By | July 2, 2014
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    This is a guest post from Charles Cantu (@CharlesCantu), founder of Huddled Masses.

    Would you believe me if I told you that you’re losing up to 35 percent of your media-buying budget?

    Everyone knows that you allocate about 15% of your budget to commissions if you’re working with a programmatic team. You allocate more if you’re still playing the game with networks or managed servers from one of the “big players.”

    But you may not realize that impression fraud is estimated to eat up another 30%, meaning you’re starting with 35-45% less money than you thought you had.

    That’s not good for the client or your agency. We have to face impression fraud head-on.

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  • Culture Lessons From an Off-Centered Craft Brewer

    By | June 25, 2014
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    Dogfish Head’s off-centered, non-traditional culture is one of many reasons it has grown from the smallest commercial brewery in America to the 13th largest craft brewery in the country (based on 2013 beer sales volume). The Dogfish Head culture extends beyond just its workers, taking on a life of its own and attracting beer enthusiasts from around the world that want to taste cutting-edge beers and have a good time doing it.

    Even though I don’t work in the beer industry, I’ve learned a lot from Dogfish Head on how to infuse passion into the workplace. Below are a few lessons on company culture applicable to modern marketing agencies.

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  • How to Keep Agency Account Teams in Sync

    By | June 17, 2014
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    As corporate-marketer-turned-agency-professional, one of the starkest contrasts for me was the decentralization of, well, almost everything. Teams, tasks and priorities are splintered across accounts, and your focus must shift between clients from one hour—or email—to the next.

    With multiple clients to satisfy and competing priorities, it's easy for wires to get crossed.

    This post contains six ways you can improve account team members’ communication to achieve greater transparency, stimulate collaboration, improve efficiency and deliver maximum value to the client.

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  • Failure is a Place of Potential

    By | June 11, 2014
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    Like it or not, we all fail at different points in our life. Trust me on this one. It took me plenty of bruises as a kid to learn how to ride a bike, plenty of missed shots as a guard to make a basket and a healthy amount of rejection as a salesperson just to gain one “Yes.”

    Instead of avoiding failure, we should embrace it.

    Mistakes and mishaps foster growth. Failure is a place of great potential that allows us to accelerate success and improve through experience. But the fear of failure can be detrimental to our creativity, resulting in a lack of risk-taking and innovation stagnation.

    As agency professionals, we must combat the fear of failure, or risk a reactive attitude toward clients. If you have strong client relationships rooted in trust, knowledge and past success, then proactively bring unique, creative campaign ideas to the table without hesitation.

    Here is a checklist to help you stifle your failure phobia and start confidently suggesting new ideas to clients.

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