• 5 Secrets to Tap Millennial Potential at Your Agency

    By | May 22, 2015
        Comment(s)

    As a millennial working with a bunch of millennials, I definitely tune out the word, “millennial.” If you’re 18-35, I bet you do too. That said, the more information I consume about my group-of-people-born-between-the-1980s-and-2000s, especially lately (have the tides turned pro-millennial?), the more nuggets of goodness I’ve been able to apply to agency operations, productivity, professional development and relationship building.

    This year, one of my favorite SXSW sessions was a panel that spoke about empowering a modern, millennial workforce. Anne Dwane (@adwane) of Chegg, Ciara Peter (@ciarapeter) of BetterWorks, and Jeff Fernandez (@jefernan) of Grovo Learning discussed the secrets to working with this growing group of young, motivated professionals. The panel’s comments made too much sense, and have been useful since. So, read on for some of my favorite takeaways for the agency world.

    Read More


  • Improve Collaboration With Enterprise-Grade Cloud Services

    By | May 14, 2015
        Comment(s)

    This is a guest post from Frank Sicilia (@egnyte), chief solutions architect at Egnyte, a platform that powers adaptive enterprise file services for thousands of customers worldwide.

    To envision, pitch, win, produce, deliver, measure and bill a campaign takes a tremendous amount of teamwork—both inside the agency and with partners and clients.

    Such collaboration involves moving a lot of data around to a lot of different people. Creative briefs, proposals, mock-ups, proofs, budgets, invoices, creative output, market and research data, and financials: the list is endless.

    Read More


  • Awards Are More Than Fancy Paperweights — They’re Good for Your Agency’s Bottom Line

    By | March 20, 2015
        Comment(s)

    This a guest post from Drew McLellan, a veteran of the advertising industry for nearly 30 years.

    Events such as the CLIO Awards, the Cannes Lions and The One Showare opportunities for creative agencies to receive recognition for themselves and their clients—not to mention a chance to glam it up and have a party.

    Yet agency leaders are often reluctant to enter these competitions. They mistakenly view the process as a distraction at best, and a waste of time and resources at worst. Creatives are usually the ones driving award initiatives, trying to convince their bosses that submitting their work isn’t just about their own ego.

    The truth is that awards are more than fancy, feel-good paperweights; they’re actually good for the bottom line. Here’s why.

    Read More


  • Why You Should Make Yourself Redundant

    By | March 12, 2015
        Comment(s)

    Have you ever stopped to wonder what would happen if you had to step away from your agency for three months unexpectedly?

    For some, I’m sure this brings images of the apocalypse. Perhaps you’re the agency owner who has your hands in everything from operations to sales to account management, or maybe you’re an account manager who prides yourself in your ability to tackle all client requests and projects singlehandedly. 

    And while some may view this irreplaceability as a badge of honor, the reality is that it’s often a sign that they’re failing to fulfill their most important role: leading.

    The best leaders make themselves redundant. Here’s why.

    Read More


  • How to Conduct an Agency Brand and Culture Audit

    By | February 17, 2015
        Comment(s)

    When outlining your agency’s mission, vision and values, it’s easy to employ a top-down approach. Executives or other key stakeholders often define them items based on their own perceptions or desires, and then force-feed them to the rest of the team.

    Yet, this usually results in statements that don’t truly define the organization or aren’t adhered to in real life by employees. This is often because they lack buy in or miss critical aspects of the company that only those on the frontlines are privy to.

    Before you embark on a company rebranding, culture code deck or other grand-vision piece, I recommend following the Zappos approach. Audit your current employees and build their feedback into the final product. After all—we all want to create positive and fulfilling careers for our people, right? This starts with knowing what makes them tick, and what keeps them happy and engaged.

    Read More


  • Vital Vocab: Taking PR Language to Heart

    By | January 22, 2015
        Comment(s)

    I learned plenty of PR and advertising jargon in college—terms that I crammed in the eleventh hour before morning tests, often after clinking glasses the evening before. I adopted this vocabulary as graduation approached, and somehow managed to whip out industry buzzwords during networking opportunities or job interviews. While underclassmen would look at me as if I knew my stuff, in retrospect, I usually only had a foggy idea.

    While I was learning the language and mannerisms from peers, professors and industry professionals, I didn’t have any tangible agency experiences tied to the words. It was as if I was trying to parle Français, wearing a beret and waving round a baguette, in America. It felt so strange.

    When I finally slid my tassel to the left, tossed my cap and headed to Chicago for my first big agency internship, I quickly realized that I was in an office of 500 people who were effortlessly fluent in PR speak. I, by contrast, had basically just learned my ABCs. This vocabulary, which was once obscure and abstract, took on a whole new shape as I began my work.

    Read More


  • [Webinar] Learn How to Drive Client Growth and ROI

    By | January 15, 2015
        Comment(s)

    The marketing industry is moving too fast to internalize everything. Businesses increasingly rely on marketing agency partners for consultation and services to differentiate their brands and drive growth and success.”  — The Marketing Performance Blueprint

    Corporate marketers increasingly seek performance-driven agencies to fill internal marketing talent, tech and strategy gaps.

    The most sought-after agencies execute integrated campaigns, measure performance in real-time, and adapt strategy based on results. Dynamic and nimble campaign management and execution, however, requires the proper technology infrastructure and a digitally savvy staff.

    Is your agency equipped to thrive in this environment?

    Read More


  • Public Relations and Marketing Lessons Worth Remembering in 2015

    By | January 9, 2015
        Comment(s)

    After popping bottles of champagne or sparkling juice to ring in the New Year with zeal, many of us will commit to resolutions that we likely won’t keep. I’m certainly guilty of this, and I’m willing to bet that many who read this are as well.  

    This year, instead of making resolutions I don’t intend to keep, I am trying something new—focusing on mistakes. I made some big mistakes in 2014, but I’m taking the lessons I learned with me into 2015, and I hope you can do the same. I also invite you to share your own personal wisdom in the comments section below.

    Read More