• Pitch Perfect: A Guide To Owning The Creative Pitch Every Single Time

    By | October 21, 2015

    Below is a guest post from Mallika Goel (@mallikagoel), marketing copywriter at WorkflowMax.

    From the wayward creative to full-blown agencies, nothing brews more feelings of contempt than the thought of creative pitching. But just like meetings, pitching is a necessary evil. Agencies need to win new business to survive and hence need to communicate, in some form or another, how they will add value to a project.

    How can you manage the irrational fear and loathing of pitching? We share some tips that you can use to own the creative pitch every time.

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  • The Inbound Impact on Agency New Business

    By | September 22, 2015

    This post is part of the Insider Series, which is designed to feature professionals in our industry, offer business insight and discover new paths in the agency world.

    Michael Gass (@michaelgass) is a business development consultant, speaker and author. His company, Fuel Lines, provides business development resources, training and consulting services to advertising, digital, media and PR agencies.

    In this Insider Series, he discusses new business challenges, trends and strategies. Join him at the Fuel Lines New Business Conference on Oct. 9, 2015 in Nashville.

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  • How to 10X Your Agency Results: Discover 3 Tactics to Fuel Future Success

    By | September 16, 2015

    It’s time for marketing agencies to get bold.

    As PR 20/20 CEO Paul Roetzer asked in his presentation at HubSpot’s INBOUND 2015 conference:

    What if you could accelerate success in business? What if you could transform marketing performance for your clients in 30, 60 or 90 days?

    This type of thinking isn’t preoccupied with improving traffic, leads or sales by an incremental percentage. It’s obsessed with moving the needle substantially in a short period of time.

    This is 10X thinking—and it could change the way your agency works.

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  • 4 Ways Agency Pros Can Do More By Doing Less

    By | September 2, 2015

    Greg McKeown is an Essentialist. If that particular belief system sounds foreign to you, don’t worry: he made it up. But in doing so, he might have found the secret to working and living better.

    McKeown is a business consultant and author of the book Essentialism: The Disciplined Pursuit of Less. In the book, he’s created a smart, necessary new belief system for work and life that emphasizes getting more done by doing less.

    “The way of the Essentialist isn’t about setting New Year’s resolutions to say ‘no’ more, or about pruning your inbox, or about mastering some new strategy in time management,” McKeown writes. “It is about pausing constantly to ask, ‘Am I investing in the right activities?’”

    The Essentialist skillset is, well, essential for marketing agency owners and pros. There are more marketing channels and activities than ever. Clients continually demand results. And marketers have never been under more pressure to prove ROI.

    Unfortunately, agency culture and business culture at large often prize a “do-it-all” mentality where success means constant multi-tasking and juggling a variety of tasks. But research shows that multi-tasking like this reduces IQ, decreases productivity and can potentially do permanent damage to your cognitive capacities.

    In short, there’s never been a more important time for marketing agency pros to become Essentialists. Here’s how to do it.

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  • 4 Tips for Retaining Content Marketing Clients

    By | August 25, 2015

    Below is a guest post from Jeremy Durant (@BopDesignSD), business principal at Bop Design, a B2B content marketing agency and web design firm based in San Diego, CA, with locations in Orange County and Los Angeles. Jeremy creates successful web design and content marketing strategies for B2B firms.

    Although widely accepted as the future, content marketing can often be a hard sell, particularly to the C-Suite. For many firms and agencies, the process of selling content marketing doesn’t stop at the signing of a contract, but actually continues throughout the life of the content marketing project.

    As content marketers, we know a content strategy takes time and does not always have immediate results like pay-per-click ads. While clients may understand this at the onset of a content marketing project, they can start to get restless (possibly from their managers who are demanding results) as a project matures. In my experience working on B2B content marketing strategies, I’ve discovered four major things that are essential to retaining clients and ensuring a digital strategy is successful.

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  • 5 Ways to Immediately Improve Your Time Management

    By | August 19, 2015

    How much time a day do you waste? That’s a tricky question. Most of us would like to answer “none,” especially when it comes to work-related time.

    But, that isn’t the case for most. In fact, 61% of survey respondents admitted to wasting 30 minutes to an hour of time everyday on non-work related activities. In that same survey, a number of respondents even admitted to wasting at least half of an eight-hour workday.

    Can we be blamed for wasted time in our digital world, where social media, news articles and other distractions are just a click away? Yes; we must be held accountable for our time management skills.

    Read on for five ways you can improve yours.

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  • Tips For a Smooth Transition to Agency Life

    By | August 10, 2015

    As I wrote shortly after accepting my position at PR 20/20, I was exhilarated when I gave the official “yes” to work at an agency. What I didn’t write then was the reality that set in shortly after I hung up the phone. I’d been soaking up content marketing practices and strategies like a sponge for the last few years. The knowledge was there, but now I would need to put it into practice in a new way.

    I’d never worked for an agency; my 16 years of marketing experience all fell on the client side. Would I be able to adjust and adapt?

    Having just passed the six-month mark at PR 20/20, I’m even happier with my decision now than I was then. Below are some of the bigger adjustments I had to make in the transition and how I overcame them.

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  • 3 Simple Steps Toward a Better Meeting Agenda

    By | August 3, 2015

    Client calls, internal regroups, big idea brainstorms—we spend a lot of time in meetings.

    While, ideally, each one would be carefully planned in advance to be impactful, this isn’t always the case.

    More than $37 billion in overhead is wasted each year in unproductive meetings. Even worse? This number continues to grow. Collectively, 15% of an organization’s time is spent in meetings, a number that has increased every year since 2008, and employees say that only 45% of their time at work is spent completing primary job duties.

    The solution? Get proactive about saving your agency money and your team time. Ahead of pinging your co-workers’ inboxes and calendars with a meeting notice, draw up a robust agenda that prioritizes purpose-driven results and efficiency.

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  • 5 Reasons Former Hospitality Workers Make Great Marketing Agency Employees

    By | July 16, 2015

    This is a guest post from Matt Cronin, founding partner at House of Kaizen. Matt is a digital performance marketing and brand management pioneer who’s developed digital strategies for the likes of Tiffany & Co. and JPMorgan Chase.

    Successful marketing professionals come from all walks of life, and in many cases, the more varied the background, the more successful the marketer. After all, marketing is all about conveying messages that resonate with a wide array of audiences.

    In my experience, there’s one particular background that meshes surprisingly well with the marketing world: those who have worked in the hospitality industry.

    While studying marketing communications in college, I worked at a few restaurants that had demanding clienteles, and even more demanding chefs and proprietors. I didn’t realize it then, but those late nights and long hours prepared me for advertising and the task of starting my own agency. My business partner spent years in management with a global hotel organization before moving into marketing.

    Next time you’re flipping through résumés, don’t ignore candidates who flip burgers and work front desks. Those folks just may be your best candidates.

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  • Boost Your Talent Pipeline From Qualified to All-Star Status

    By | July 9, 2015

    Employees are the golden stars of your agency—but they don’t achieve that status by chance.

    Finding outstanding candidates for your agency takes time and proactive planning. It should never be an impulsive decision. Throughout the hiring process, look for the best of the best, and don’t settle for less.

    Boost your talent pipeline with these four tips.

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