• 4 Agency Management Trends to Follow in 2017

    By | February 17, 2017
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    Proper agency management ensures the firm is profitable, clients are happy and the right talent is in place. The new year brings the opportunity to refresh your management strategies.

    Below, I highlight some key trends to consider.

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  • The Key to Agency Profitability? Good Old-Fashioned Time Sheets

    By | February 15, 2017
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    This is a guest post from Drew McLellan. Drew leads the Agency Management Institute, which advises advertising agencies on how to grow and build profitability. He can also be reached via LinkedIn and Google+.

    Did you complete your time sheet today? Did your employees?

    If your answer is “no,” your agency is missing out on a crucial opportunity to increase profits and productivity. There are consultants out there who think agency folks shouldn’t have to do time sheets, but they’re wrong.

    People are your biggest asset and your biggest resource, but they’re also your biggest expense. Consistent use of time sheets is the only way to know how your employees are spending their time and whether that time is well spent. Without the use of time sheets, you cannot evaluate the performance of your business — both how your assets and resources are being applied and how profitable your clients are with respect to your time investment.

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  • The Future of Marketing Agency Pricing and Compensation

    By | January 23, 2017
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    This is a guest post from Jason Brewer (@jaybrew). Jason is founder and CEO of Brolik, a digital agency in Philadelphia. As an entrepreneur, Jason is passionate about helping other business owners navigate the complicated journey of owning a business and developing strategies to grow their brand.

    Ask agency owners about their pricing strategies and they might look at you with a blank stare. That’s because agency fees are commonly based on inputs, and are lacking any form of strategy for maximizing the skill and performance of their team to increase profit.

    Agencies need to be open to new compensation models that align their goals with those of their clients. Pricing based on an input like a billable hour puts a ceiling on potential profit and creates a perception that the agency’s service is a commodity.

    When it comes to pricing strategy, the hourly rate says commodity.

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  • Omnichannel Marketing: The Solution as Diverse as Consumers’ Habits

    By | January 23, 2017
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    This is a guest post from Tom Alexander, founder and CEO of PK4 Media, an omnichannel media company located in El Segundo, Calif. He can be reached on LinkedInTwitter, and Google+.

    Omnichannel marketing presents consumers with one clear, unified message across all platforms. Whether your client’s target consumer is on her phone, her laptop, or her couch with the TV in front of her, an omnichannel campaign will reach her. The idea is that each platform provides lift to the others, increasing user engagement, brand awareness and, of course, sales.

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  • 6 Ways to Advance Agency Talent

    By | December 5, 2016
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    Advancing talent at your agency is a vital piece to helping professionals grow. Without a core professional development plan in place, it may be difficult for individuals to expand their wings and fly. By providing them with the right resources and opportunities to grow, you can help them become strong, hardworking and even more talented i…Read More


  • 5 Everyday Ways to Find Creative Marketing Inspiration

    By | November 15, 2016
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    As agency marketers, we’re always looking for the next big thing. We’re constantly working to get an edge over every other brand and establish our clients as leaders in their respective industries. But it takes more than just looking for the next trend to take your marketing program to the next level. It takes time, research an…Read More


  • Offboarding 101: How to Gracefully Part with a Client

    By | October 20, 2016
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    It’s the absolute worst part of agency life; it’s the he-who-must-not-be-named of the marketing profession. Losing a client, however, is sometimes inevitable. Maybe the client wasn't a long-term fit for your custom services, perhaps the business was facing its own fiscal troubles, or in some cases, it couldn’t handle gro…Read More


  • 5 Tips to Always Hit Client Deadlines

    By | September 27, 2016
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    Client deadlines. Two words that can make you break out in a sweat without proper planning. 

    To paint a picture: it’s the first of the month and the to-dos keeping piling in. You sift through them one-by-one, but they never seem to end. It soon becomes difficult to imagine how you will accomplish each one by its respective deadline.

    As you know, meeting client deadlines is a vital piece to agency operations, but getting there can be tricky—especially when juggling multiple accounts.

    So how can you ensure deadlines are met, and team members and clients are satisfied?

    Let’s look at some best practices for success.

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  • 5 Strategies to Establish a Global Workforce for your Agency

    By | September 14, 2016
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    Guest post from Nick Rojas.

    Are you ready to expand your agency to other countries? If so, you’re going to be working closely with people who have diverse cultures and communication styles. 

    As you pursue this step, you’ll experience unfamiliar laws governing the hiring process, employee rights and benefits. Even if you relocate employees from the U.S. to the country of business, you might be surprised at the new strategies you’ll have to employ. Your market may respond differently than they do in the U.S. Add to that the challenge that can come with the lack of in-person communication, and you have your work cut out for you.

    At the same time, if your business is ready to take this step, it can be very beneficial, both financially and as a multicultural experience.

    As you pursue this new adventure, make sure you’re prepared. Below, we’ve put together five ways to ease the challenges and maximize the benefits of globally expanding your workforce. Read on, and let us help you in your venture!

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  • How to Help Agency Interns Become Marketing Rockstars

    By | August 30, 2016
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    Internships are a great way to gain experience and knowledge that can help fuel your future career. Having been an intern myself at PR 20/20, I found immense value in learning from several hardworking and passionate mentors at the agency. More recently, I had the opportunity to become a mentor to a new intern and knew how critical it was …Read More