This is a guest post from Todd Wolfenbarger, who has more than 25 years of senior marketing experience with Fortune 50 companies in various industries and with his own marketing consultancy.
There is a notion that life on Madison Avenue moves infinitely faster than in a place like Salt Lake City. Having seen both sides of the street, I agree; in some ways, this assessment couldn’t be more true. Salt Lake City—affectionately dubbed “Small Lake City”—has wide pioneer streets built on a grid and will never be known for a dramatic skyline or for three-martini lunches where big deals are sealed.
That said, I’ve worked in two major U.S. cities with Fortune 100 companies for more than 20 years, and from an agency’s standpoint, to say that business moves slowly in a small town couldn’t be less true. Small towns simply beat to a different cadence, and there are a few tactics that the “Mad Men” of Madison Avenue could stand to learn from them.
Below are three simple, but important, small-town marketing lessons I had forgotten before opening an office on West Temple—a smaller, lesser-known “avenue” in Salt Lake City.Read More