Below is a guest post from Mallika Goel (@mallikagoel), marketing copywriter at WorkflowMax.
From the wayward creative to full-blown agencies, nothing brews more feelings of contempt than the thought of creative pitching. But just like meetings, pitching is a necessary evil. Agencies need to win new business to survive and hence need to communicate, in some form or another, how they will add value to a project.
How can you manage the irrational fear and loathing of pitching? We share some tips that you can use to own the creative pitch every time.Read More