• Advice For Marketers From PayPal’s Billionaire Founder

    By | October 28, 2014
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    Peter Thiel co-founded PayPal and provided Facebook with its first outside investment. He also just wrote a book on startups called Zero to One: Notes on Startups, or How to Build the Future.

    Modern marketers have a lot to learn from Thiel’s entrepreneurship guide. Because really, this is a book about how to envision, shape and create the future, which is exactly what marketing technologists do. We strategize, activate and measure tech-driven campaigns to produce new, better futures for our clients, agencies and industry.

    While aimed at founders, the book’s contrarian thinking about how to build the future offers all marketers some important lessons.

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  • How to Create a ROWE™ at Your Agency: Q&A with Michael Reynolds

    By | October 13, 2014
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    Michael Reynolds (@michaelreynolds) is president and CEO of SpinWeb, a digital agency in Indianapolis that specializes in website design, inbound marketing and app development.

    In this Insider Series, he discusses the benefits of a Results-Only Work Environment™ (ROWE™), and his experiences implementing one at SpinWeb.

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  • The Quest for a Unified Client Services Theory

    By | October 9, 2014
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    “What do you do?”

    For those in the marketing agency world, it’s a loaded question. At Inbound, Robert Solomon (@RJSolomon), author of The Art of Client Service and founder of Solomon Strategic, opened his session with an answer he’d often tell his mother: “Mom, I do lunch.” Doing lunch means being there for clients, and getting the chance to build an actual relationship with them.

    Yes, it’s sometimes hard to describe “client services” amongst the continual flow of client strategy, production work (writing, social media, PR, design, etc.), measurement and account management. Yet, Robert’s second response to the question offers a catchall glimpse: “We do the simple things necessary to help clients achieve their goals.” During his presentation, Robert shared his thoughts on what’s at the heart of client services.

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  • How to Gain Buy-In with Client Decision-Makers

    By | September 23, 2014
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    You’ve won the business, delivered awesome work, exceeded expectations, and built a great relationship with your main client contact. Next thing you know, a new president is announced, who decides to slash marketing budget, and your agency is kicked to the curb.

    Sound familiar? Too many agencies find themselves in this position; pushed out when the going gets tough, run ragged reacting to ill-advised business strategies, or siloed delivering a particular service and unable to grow the account.

    As Paul Roetzer (@paulroetzer) explains, “Growth is the easy part. Retaining it, and making it profitable, is the real challenge for agencies.”

    Part of the problem these agencies face is their marginalization within the client’s organization. They simply don’t have a seat at the table. Comparatively, other agencies are yoked with their clients, enjoying long-range strategies, acting as strategic marketing and business partners, and feeding off each other’s success. How do they do it?

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  • The Agency Guide to Inbound 2014

    By | September 10, 2014
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    If you're like us and heading to Inbound next week, you can look forward to a ton of great agency content.

    To help you sort through the sessions, Dan MacAdam (@DTMacAdam), VAR channel account manager at HubSpot put together a curated list of recommendations for agency executives, marketers and business development folks.

    Use it as a guide to help you, and your agency, get the most out of the conference.

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  • 5 Elements of an Effective Internship Program

    By | September 8, 2014
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    This is a guest post from Dana Bingham (@danabingham), the Director of Operations at New Breed Marketing. Dana coordinates the company's internship program, helping connect students with a meaningful and rewarding experience, while also supporting the organization's hiring goals, existing team and clients.

    Have you considered creating an internship program or tried utilizing interns in the past and found it to be more work than benefit? If so, you’re not alone; many companies face this problem.

    When successfully implemented, internship programs can be instrumental in the growth and development of your organization.

    In today’s post, we discuss the five key elements of building an effective internship program. If implemented correctly, not only will you create a great experience for your interns, but you’ll also help grow the next generation of successful employees!

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  • Working Remotely: Lessons from the Road

    By | September 2, 2014
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    The American workforce is increasingly mobile. By one estimate, telecommuting has risen 79% between 2005 and 2012, with 2.6% of the workforce, or 3.2 million Americans working remotely at least some of the time.

    Working remotely, whether temporarily, intermittently or full-time, can stem from a variety of reasons:

    • You need a modified work schedule to care for young child or sick relative.
    • You live in a different city or state than your employer.
    • You live in the same city as your employer, but your significant other needs to move.
    • You occasionally need to go to the doctor, take the cat to the vet, or wait for the cable guy to arrive.
    • You have a case of wanderlust and a spouse with summers off.

    In addition to accommodating employees’ work/life goals, offering flexible hours or telecommuting options opens up the available talent pool, and has proven to make some employees happier and more productive. If you are considering telecommuting, below are strategies to set yourself and your team up for a successful arrangement.

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  • Is Your Lack of Perspective Harming Your Account Performance?

    By | August 26, 2014
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    There’s a silent killer stalking your agency. It chokes off the culture you’ve built up, suffocates results, and is difficult to detect until it’s too late.

    It’s called a lack of perspective. And it has a profoundly negative effect on account and agency performance if left unaddressed.

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  • 4 Ways to Improve Account Efficiency

    By | August 20, 2014
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    Do you feel like you’re snowed under with work? Does it seem like you’re running on an endless hamster wheel of assignments, deadlines and emails? Are you feeling more stressed—and less productive—the more effort you put into your job?

    You’re not alone. According to the American Psychological Association, 65% of Americans cited work as a top source of stress. A large part of that is due to work overload.

    With tight deadlines, competing accounts and multiple clients to please, agency marketers know this all too well.

    But it doesn’t have to be this way. While there’s no silver bullet to neutralize stress, account efficiency plays a critical part in your day-to-day mental health. The following tips are designed to lighten the load. They’ll show you how to work smarter (not harder) without sacrificing quality.

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  • Paul Roetzer Releases New Book for Marketers, Executives and Entrepreneurs: The Marketing Performance Blueprint

    By | August 4, 2014
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    The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology and strategy.

    For corporations, the right marketing agency can be a tremendous asset, and play a critical role in propelling growth. By better educating corporate marketers on the importance of working with tech-savvy digital firms, we can collectively create more demand for inbound agency services. 

    Paul Roetzer’s new book The Marketing Performance Blueprint (Wiley, August 2014) presents the processes, technologies, and strategies needed to build performance-driven organizations. It’s a guide for marketers, executives and entrepreneurs that you can use to help your clients advance their businesses, exceed ROI expectations, and outperform the competition.

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