Session 2—Agency Infrastructure: How to Build to Scale and Prepare for Perpetual Change


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(Originally aired Feb. 8, 2012)

The Blueprint Series presented by HubSpot is an interactive five-part webinar event built for agency leaders and freelance professionals who are looking to transform and thrive in the coming age of marketing services. The full event cost is $495. All sessions are recorded and available on-demand for registrants. Rated 4.2 out of 5 stars. Read 15 customer reviews.

Session 2 Highlights and Details

Opportunity is everywhere for unique and innovative agencies that bring real value to customers. However, opportunity can be overwhelming if you do not adapt to changing markets and increasing demand, and build a scalable infrastructure capable of effectively accommodating growth.

We will delve into the structures and systems that facilitate the production and delivery of your agency’s services, and discuss the core infrastructure components required to run and grow your business — financial, IT, management systems and HR.

This session is ideal for small-to-midsize firms with aggressive growth goals. You’ll learn how to:

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