This post is part of the Insider Series, which is designed to feature professionals in our industry, offer business insight and discover new paths in the agency world.
Michael Gass (@michaelgass) is a business development consultant, speaker and author. His company, Fuel Lines, provides business development resources, training and consulting services to advertising, digital, media and PR agencies.
In this Insider Series, he discusses new business challenges, trends and strategies. Join him at the Fuel Lines New Business Conference on Oct. 9, 2015 in Nashville.Read More
It’s time for marketing agencies to get bold.
As PR 20/20 CEO Paul Roetzer asked in his presentation at HubSpot’s INBOUND 2015 conference:
What if you could accelerate success in business? What if you could transform marketing performance for your clients in 30, 60 or 90 days?
This type of thinking isn’t preoccupied with improving traffic, leads or sales by an incremental percentage. It’s obsessed with moving the needle substantially in a short period of time.
This is 10X thinking—and it could change the way your agency works.Read More
Greg McKeown is an Essentialist. If that particular belief system sounds foreign to you, don’t worry: he made it up. But in doing so, he might have found the secret to working and living better.
McKeown is a business consultant and author of the book Essentialism: The Disciplined Pursuit of Less. In the book, he’s created a smart, necessary new belief system for work and life that emphasizes getting more done by doing less.
“The way of the Essentialist isn’t about setting New Year’s resolutions to say ‘no’ more, or about pruning your inbox, or about mastering some new strategy in time management,” McKeown writes. “It is about pausing constantly to ask, ‘Am I investing in the right activities?’”
The Essentialist skillset is, well, essential for marketing agency owners and pros. There are more marketing channels and activities than ever. Clients continually demand results. And marketers have never been under more pressure to prove ROI.
Unfortunately, agency culture and business culture at large often prize a “do-it-all” mentality where success means constant multi-tasking and juggling a variety of tasks. But research shows that multi-tasking like this reduces IQ, decreases productivity and can potentially do permanent damage to your cognitive capacities.
In short, there’s never been a more important time for marketing agency pros to become Essentialists. Here’s how to do it.Read More