Below is a guest post from Mallika Goel (@mallikagoel), marketing copywriter at WorkflowMax.
From the wayward creative to full-blown agencies, nothing brews more feelings of contempt than the thought of creative pitching. But just like meetings, pitching is a necessary evil. Agencies need to win new business to survive and hence need to communicate, in some form or another, how they will add value to a project.
How can you manage the irrational fear and loathing of pitching? We share some tips that you can use to own the creative pitch every time.Read More
This post is part of the Insider Series, which is designed to feature professionals in our industry, offer business insight and discover new paths in the agency world.
Michael Gass (@michaelgass) is a business development consultant, speaker and author. His company, Fuel Lines, provides business development resources, training and consulting services to advertising, digital, media and PR agencies.
In this Insider Series, he discusses new business challenges, trends and strategies. Join him at the Fuel Lines New Business Conference on Oct. 9, 2015 in Nashville.Read More
It’s time for marketing agencies to get bold.
As PR 20/20 CEO Paul Roetzer asked in his presentation at HubSpot’s INBOUND 2015 conference:
What if you could accelerate success in business? What if you could transform marketing performance for your clients in 30, 60 or 90 days?
This type of thinking isn’t preoccupied with improving traffic, leads or sales by an incremental percentage. It’s obsessed with moving the needle substantially in a short period of time.
This is 10X thinking—and it could change the way your agency works.Read More