Zappos has been on Fortune’s 100 best places to work for five years running. Its strong culture has been a driver of employee productivity, quality customer service and brand strength. Below, we share some of the lessons learned from the talk, and how you can apply them to your agency to fuel an environment fit for success.Read More
Healthy client relationships develop when you match curated client experiences with disciplined internal processes for deadlines and account management. These relationships, based on business principles, will weather occasional storms and deliver on the ultimate goal: revenue for both your agency and clients.Read More
Earlier this month, I sat in on the Optifiy webinar, How to Price Your Digital Marketing Services. Rob Eleveid (@RobertEleveid), CEO of Optiify, and Jon C. Stone III (@jcstone3), CEO of Revenue Architects, presented.
This post highlights some of webinar’s key takeaways. Before we start though, keep in mind that your pricing will evolve with your business, and it should be continually refreshed based on changing market factors, service offerings and historical data.Read More