“The future belongs to dynamic agencies with more efficient management systems, integrated services, versatile talent, value-based pricing models, a love for data, and a commitment to producing measurable results.” — The Marketing Performance Blueprint
Pricing can have a positive impact on productivity, accountability, client performance, agency growth and profits. Yet, many agencies still rely on billable hours as the key component to their pricing strategies. This wrongly ties agency performance to outputs, instead of outcomes, and lacks the transparency clients demand.
There is an opportunity for agencies to shift to value-based pricing models that focus on client needs and goals—rather than how long it takes to complete an activity. Without hourly quotas looming over their heads, employees are empowered to focus on results and value creation. And clients aren’t left asking how their money was spent.Read More
As a millennial working with a bunch of millennials, I definitely tune out the word, “millennial.” If you’re 18-35, I bet you do too. That said, the more information I consume about my group-of-people-born-between-the-1980s-and-2000s, especially lately (have the tides turned pro-millennial?), the more nuggets of goodness I’ve been able to apply to agency operations, productivity, professional development and relationship building.
This year, one of my favorite SXSW sessions was a panel that spoke about empowering a modern, millennial workforce. Anne Dwane (@adwane) of Chegg, Ciara Peter (@ciarapeter) of BetterWorks, and Jeff Fernandez (@jefernan) of Grovo Learning discussed the secrets to working with this growing group of young, motivated professionals. The panel’s comments made too much sense, and have been useful since. So, read on for some of my favorite takeaways for the agency world.Read More