This is a guest post from Matt Cronin, founding partner at House of Kaizen. Matt is a digital performance marketing and brand management pioneer who’s developed digital strategies for the likes of Tiffany & Co. and JPMorgan Chase.
Successful marketing professionals come from all walks of life, and in many cases, the more varied the background, the more successful the marketer. After all, marketing is all about conveying messages that resonate with a wide array of audiences.
In my experience, there’s one particular background that meshes surprisingly well with the marketing world: those who have worked in the hospitality industry.
While studying marketing communications in college, I worked at a few restaurants that had demanding clienteles, and even more demanding chefs and proprietors. I didn’t realize it then, but those late nights and long hours prepared me for advertising and the task of starting my own agency. My business partner spent years in management with a global hotel organization before moving into marketing.
Next time you’re flipping through résumés, don’t ignore candidates who flip burgers and work front desks. Those folks just may be your best candidates.Read More
Employees are the golden stars of your agency—but they don’t achieve that status by chance.
Finding outstanding candidates for your agency takes time and proactive planning. It should never be an impulsive decision. Throughout the hiring process, look for the best of the best, and don’t settle for less.
Boost your talent pipeline with these four tips.Read More
The average employed person spends 8.7 hours a day on work-related activities. With nearly 40% of your day at work, you’re surrounded by co-workers more than anyone else. You should enjoy being around them, right?
But, as a young professional, it can be confusing and hard to figure out what sort of relationship you should hold with your co-workers, especially your superiors.
Getting to an efficient relationship with your managers takes work, patience and managing up. The idea of managing up is a “method of career development that’s based on consciously working for the mutual benefit of yourself and your boss.”
Read on to learn the six dos and don’ts of managing up to gain a competent, successful relationship with your managers, without crossing any boundaries.Read More