Peter Thiel co-founded PayPal and provided Facebook with its first outside investment. He also just wrote a book on startups called Zero to One: Notes on Startups, or How to Build the Future.
Modern marketers have a lot to learn from Thiel’s entrepreneurship guide. Because really, this is a book about how to envision, shape and create the future, which is exactly what marketing technologists do. We strategize, activate and measure tech-driven campaigns to produce new, better futures for our clients, agencies and industry.
While aimed at founders, the book’s contrarian thinking about how to build the future offers all marketers some important lessons.Read More
In this Insider Series, he discusses the benefits of a Results-Only Work Environment™ (ROWE™), and his experiences implementing one at SpinWeb.Read More
“What do you do?”
For those in the marketing agency world, it’s a loaded question. At Inbound, Robert Solomon (@RJSolomon), author of The Art of Client Service and founder of Solomon Strategic, opened his session with an answer he’d often tell his mother: “Mom, I do lunch.” Doing lunch means being there for clients, and getting the chance to build an actual relationship with them.
Yes, it’s sometimes hard to describe “client services” amongst the continual flow of client strategy, production work (writing, social media, PR, design, etc.), measurement and account management. Yet, Robert’s second response to the question offers a catchall glimpse: “We do the simple things necessary to help clients achieve their goals.” During his presentation, Robert shared his thoughts on what’s at the heart of client services.Read More