The old guard of agency leadership was hierarchical (and for many, it still is). Young professionals strove to climb the ladder from assistant account executive to account manager, group director and eventually senior vice president. Within the old guard, professionals looked to their managers for information and guidance. They worked within regimented systems and processes, and they didn’t question authority.
Yet, in more modern, startup-mentality cultures, great ideas and consensus come from a collective team—interns and CEOs alike. We’re each encouraged to think differently, build one another up, and continually improve existing processes.
As the workforce grows younger, businesses must evolve to capture the benefits millennials bring to the table. The millennial generation includes those born between 1980-2000. And by they year 2020, they’ll comprise 46% of the workforce.Read More
Growth is the easy part. Retaining it, and making it profitable, is the real challenge for agencies. As the demand for digital services increases, many agencies are offering new services and/or are unsure how to attract and retain a profitable client base. This is where these 15 tips come in handy; use them to maximize your agency’s profits.Read More
This is a guest post from Todd Wolfenbarger, who has more than 25 years of senior marketing experience with Fortune 50 companies in various industries and with his own marketing consultancy.
There is a notion that life on Madison Avenue moves infinitely faster than in a place like Salt Lake City. Having seen both sides of the street, I agree; in some ways, this assessment couldn’t be more true. Salt Lake City—affectionately dubbed “Small Lake City”—has wide pioneer streets built on a grid and will never be known for a dramatic skyline or for three-martini lunches where big deals are sealed.
That said, I’ve worked in two major U.S. cities with Fortune 100 companies for more than 20 years, and from an agency’s standpoint, to say that business moves slowly in a small town couldn’t be less true. Small towns simply beat to a different cadence, and there are a few tactics that the “Mad Men” of Madison Avenue could stand to learn from them.
Below are three simple, but important, small-town marketing lessons I had forgotten before opening an office on West Temple—a smaller, lesser-known “avenue” in Salt Lake City.Read More