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How to Use 37Signals' Basecamp for Campaign Management
In order to manage client services effectively, it’s important to have a central and dedicated system in place to manage projects, tasks, events, communications and progress across the agency and your client base. While a wealth of project management systems are on the market, our favorite at PR 20/20 is 37Signals’ Basecamp due to its simple user interface, access levels and robust feature set. In this post, I outline some of the ways we use Basecamp to keep clients and ourselves on task, and to foster campaign openness and transparency.
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5 Tips for Outsourcing Content Creation
If you’re like most agencies, you have questions about building the bandwidth needed to create a high volume of quality content that is also profitable and efficient, and works with your clients’ niche business areas. To combat this, Steve Lazuka (@SteveLazuka), founder of Interact Media and developer of the Zerys Content Marketplace, provides five tips for agencies when outsourcing content creation.
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4 Tips to Set Agency Hires Up for Success
Drawing on her experiences as a new hire at PR 20/20, Rachel Miller (@RachelAMiller) shares tips on how to welcome and prepare your new hires for success from day one.
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