Below is a guest post from Jeremy Durant (@BopDesignSD), business principal at Bop Design, a B2B content marketing agency and web design firm based in San Diego, CA, with locations in Orange County and Los Angeles. Jeremy creates successful web design and content marketing strategies for B2B firms.
Although widely accepted as the future, content marketing can often be a hard sell, particularly to the C-Suite. For many firms and agencies, the process of selling content marketing doesn’t stop at the signing of a contract, but actually continues throughout the life of the content marketing project.
As content marketers, we know a content strategy takes time and does not always have immediate results like pay-per-click ads. While clients may understand this at the onset of a content marketing project, they can start to get restless (possibly from their managers who are demanding results) as a project matures. In my experience working on B2B content marketing strategies, I’ve discovered four major things that are essential to retaining clients and ensuring a digital strategy is successful.Read More
How much time a day do you waste? That’s a tricky question. Most of us would like to answer “none,” especially when it comes to work-related time.
But, that isn’t the case for most. In fact, 61% of survey respondents admitted to wasting 30 minutes to an hour of time everyday on non-work related activities. In that same survey, a number of respondents even admitted to wasting at least half of an eight-hour workday.
Can we be blamed for wasted time in our digital world, where social media, news articles and other distractions are just a click away? Yes; we must be held accountable for our time management skills.
Read on for five ways you can improve yours.Read More
As I wrote shortly after accepting my position at PR 20/20, I was exhilarated when I gave the official “yes” to work at an agency. What I didn’t write then was the reality that set in shortly after I hung up the phone. I’d been soaking up content marketing practices and strategies like a sponge for the last few years. The knowledge was there, but now I would need to put it into practice in a new way.
I’d never worked for an agency; my 16 years of marketing experience all fell on the client side. Would I be able to adjust and adapt?
Having just passed the six-month mark at PR 20/20, I’m even happier with my decision now than I was then. Below are some of the bigger adjustments I had to make in the transition and how I overcame them.Read More