• Running a Lean Digital Marketing Agency

    By | November 19, 2014
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    Below is a guest post by Ryan Chester (@ChestNut_Ryan), a business development manager at AnnexCore. He has helped develop digital marketing strategies for enterprises across the globe.

    Most manufacturing companies operate lean, and luckily; our agency was started by someone with an extensive background in both software and electronics manufacturing. Unlike the marketing agencies of the Mad Men era, new-age agencies are built to do more with less.

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  • Data Security Tips for Your Agency and Clients

    By | November 10, 2014
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    Below is a guest post from Tom Smith, VP of business development and strategy for CloudEntr by Gemalto. In this role, he helps define and execute Gemalto’s identity and access initiatives in the cloud. Tom has over 30 years of experience with security, mobile, and cloud technologies, including founding executive roles at four technology companies. Read more on how to keep your agency’s data secure though two-factor authentication and password management here.

    When you think of all the things that drew you to the marketing and advertising industry, information security probably doesn’t spring to mind. It likely didn’t even occur to you that dealing with clients’ strategies could make you responsible for handling sought-after secrets.

    Yet look at how government leaks have happened. NSA servers weren’t hacked. Contractors like HBGary Federal and General Dynamics that work on government projects were targeted. This means you—a third-party vendor—could be at risk. Should confidential client files be leaked, you could be subject to the subsequent investigation.

    If you want to land big accounts, you need to prove that you’re not a weak link. Agency collaboration is difficult without sharing access to online services, but you can do so securely with these four practices.

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  • Advice For Marketers From PayPal‚Äôs Billionaire Founder

    By | October 28, 2014
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    Peter Thiel co-founded PayPal and provided Facebook with its first outside investment. He also just wrote a book on startups called Zero to One: Notes on Startups, or How to Build the Future.

    Modern marketers have a lot to learn from Thiel’s entrepreneurship guide. Because really, this is a book about how to envision, shape and create the future, which is exactly what marketing technologists do. We strategize, activate and measure tech-driven campaigns to produce new, better futures for our clients, agencies and industry.

    While aimed at founders, the book’s contrarian thinking about how to build the future offers all marketers some important lessons.

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