The Agency Appetite for Disruption

By | October 21, 2011
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In the new agency ecosystem, the Disruptors are destined to lead.

The Marketing Agency Blueprint describes this group as the most advanced of the hybrids in terms of services, staffing, pricing, technology, infrastructure, leadership, growth and market focus. They are “risk takers that fight to remain nimble, always thinking like start-ups and acting like underdogs.”

Check out some recent articles that highlight disruption in theory and practice.

What other articles and resources have you seen that either showcase disruptors in the marketing industry, or provide vision for new directions?