How does your agency handle pricing? Let me guess, billable hours? For many agencies, price often depends on resources, including cash flow and capacity. Don’t get me wrong—these are important factors to consider. But, they aren’t the only factors on which to base your pricing models. At the end of the day, your clients …Read More
Editor’s Note from Paul: I founded the Marketing Artificial Intelligence Institute in 2016 because I wanted to understand the current and future potential of AI to transform our agency (PR 20/20), and the industry. I believe that at least 80% of the services we provide will be intelligently automated to some degree within the next fiv…Read More
Presented by HubSpot, Point Pricing for Agencies is a three-course, on-demand series featuring more than a dozen exclusive resources, including pricing strategy documents, tools and templates that your agency can use to establish, launch and evolve its own point pricing model. If you’re just now tuning into Point Pricing for Agencie…Read More
Presented by HubSpot, Point Pricing for Agencies is a three-course, on-demand series featuring more than a dozen exclusive resources, including pricing strategy documents, tools and templates that your agency can use to establish, launch and evolve its own point pricing model. At this point, you have a basic understanding of point p…Read More
Presented by HubSpot, Point Pricing for Agencies is a three-course, on-demand series featuring more than a dozen exclusive resources, including pricing strategy documents, tools and templates that your agency can use to establish, launch and evolve its own point pricing model. Now that you’ve taken a deep dive into the origins of po…Read More
Editor’s Note: This post was originally published on the PR 20/20 blog. At a marketing agency, no day is like the day before. In the morning you’re reading news and reporting on the latest healthcare overhaul, then in the afternoon you’re presenting to a room full of engineers on differentiation within a niche manufacturi…Read More
While at the Intelligent Content Conference, our CEO Paul Roetzer (@paulroetzer) had the chance to sit down with Jeff Julian (@jjulian), CEO of Squared Digital, co-founder of EnterpriseMarketer.com, and author of Agile Marketing: Building Endurance for your Content Marketing Teams. The two talked about PR 20/20’s point pricing model i…Read More
This post originally appeared on the Databox blog. Databox pulls all your data into one place, so you can track performance and discover insights in real-time. In the agency world, we’re all familiar with the dreaded billable hour. I discovered early in my career that the billable-hour model was deeply flawed and agency-centric. A…Read More
Before we dive into the ever-so-popular topic of meetings, let’s get into the right frame of mind.
Take a moment to think of someone you actually like to meet with.
What makes it so great? For me, it’s a mutual respect for one another’s time, an agenda that moves items forward, and coming away from the meeting with a renewed or strengthened relationship.
I’ll be the first to admit that I wasn’t always so pro-meeting. I’m a numbers person by trade, and calculating the total hours our team spends in (not-so-perfect) meetings would make my head spin. And it’s not just our team. Middle managers spend about 35% of their time in meetings, and upper management spends about 50% of their time in meetings, according to research from The Muse.
Don’t get me wrong. I agree there’s no sense in having a meeting just to have a meeting.
But, hear me out: If we spend lots of time in meetings, and there is the potential to build relationships with exceptional meetings—that’s an opportunity for our business.
Powerful, well-run meetings GSD. They build relationships. They position our team as the strategic consultants our clients have partnered with to grow their business.
The potential is evident. Holding meaningful meetings is a soft skill that is invaluable over your entire career.
So, how do you run a more meaningful meeting?
Line up 100 managers, and all but six will tell you that content marketing is critical to their business strategy. At the same time, they’ll probably agree that landing an exceptional content marketing candidate is more difficult than training a cat to use the toilet.
So, what’s the problem?
Colleges, universities, and other educational institutions are prepping students for a host of positions, but few include the heavy-duty, highly evolved content marketing roles that modern companies and agencies are looking for. Instead, their curricula tend to focus on business marketing and professional writing — great skills, sure, but only part of today’s content marketing ecosystem.
As a result, top content marketers are being wooed and snatched up before most employers can even post their Indeed advertisements. Despite these hiring challenges, agencies need to press forward to discover a way to bridge the content marketing talent gap — or risk missing major opportunities to grow their businesses.Read More