• Point Pricing: Q&A on Integrating and Managing Point Pricing at Your Agency [Session 2]

    By | August 27, 2018
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    Presented by HubSpot, Point Pricing for Agencies is a three-course, on-demand series featuring more than a dozen exclusive resources, including pricing strategy documents, tools and templates that your agency can use to establish, launch and evolve its own point pricing model.   At this point, you have a basic understanding of point p…Read More


  • Point Pricing Basics: Q&A on Setting Up Your Own Value-Based Pricing System [Session 1]

    By | August 14, 2018
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    Presented by HubSpot, Point Pricing for Agencies is a three-course, on-demand series featuring more than a dozen exclusive resources, including pricing strategy documents, tools and templates that your agency can use to establish, launch and evolve its own point pricing model. Now that you’ve taken a deep dive into the origins of po…Read More


  • Domain Expertise: 10 Ways to Build Your Team's Industry Know-How

    By | July 24, 2018
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    Editor’s Note: This post was originally published on the PR 20/20 blog. At a marketing agency, no day is like the day before. In the morning you’re reading news and reporting on the latest healthcare overhaul, then in the afternoon you’re presenting to a room full of engineers on differentiation within a niche manufacturi…Read More


  • Points: A Different Approach to Agency Pricing [Podcast]

    By | June 19, 2018
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    While at the Intelligent Content Conference, our CEO Paul Roetzer (@paulroetzer) had the chance to sit down with Jeff Julian (@jjulian), CEO of Squared Digital, co-founder of EnterpriseMarketer.com, and author of Agile Marketing: Building Endurance for your Content Marketing Teams. The two talked about PR 20/20’s point pricing model i…Read More


  • Stop Selling Hours, Start Selling Value [Video]

    By | January 4, 2018
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    This post originally appeared on the Databox blog. Databox pulls all your data into one place, so you can track performance and discover insights in real-time. In the agency world, we’re all familiar with the dreaded billable hour. I discovered early in my career that the billable-hour model was deeply flawed and agency-centric. A…Read More


  • More Meaningful Meetings

    By | December 19, 2017
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    Before we dive into the ever-so-popular topic of meetings, let’s get into the right frame of mind.

    Take a moment to think of someone you actually like to meet with.

    What makes it so great? For me, it’s a mutual respect for one another’s time, an agenda that moves items forward, and coming away from the meeting with a renewed or strengthened relationship. 

    I’ll be the first to admit that I wasn’t always so pro-meeting. I’m a numbers person by trade, and calculating the total hours our team spends in (not-so-perfect) meetings would make my head spin. And it’s not just our team. Middle managers spend about 35% of their time in meetings, and upper management spends about 50% of their time in meetings, according to research from The Muse.

    Don’t get me wrong. I agree there’s no sense in having a meeting just to have a meeting.

    But, hear me out: If we spend lots of time in meetings, and there is the potential to build relationships with exceptional meetings—that’s an opportunity for our business.

    Powerful, well-run meetings GSD. They build relationships. They position our team as the strategic consultants our clients have partnered with to grow their business.

    The potential is evident. Holding meaningful meetings is a soft skill that is invaluable over your entire career.

    So, how do you run a more meaningful meeting?

     

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  • Content Marketing's Talent Gap: More Jobs Than Qualified People

    By | December 12, 2017
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    This is a guest post from John Hall, CEO of Influence & Co., keynote speaker, and author of “Top of Mind.” You can book John to speak here.

    Line up 100 managers, and all but six will tell you that content marketing is critical to their business strategy. At the same time, they’ll probably agree that landing an exceptional content marketing candidate is more difficult than training a cat to use the toilet.

    So, what’s the problem?

    Colleges, universities, and other educational institutions are prepping students for a host of positions, but few include the heavy-duty, highly evolved content marketing roles that modern companies and agencies are looking for. Instead, their curricula tend to focus on business marketing and professional writing — great skills, sure, but only part of today’s content marketing ecosystem.

    As a result, top content marketers are being wooed and snatched up before most employers can even post their Indeed advertisements. Despite these hiring challenges, agencies need to press forward to discover a way to bridge the content marketing talent gap — or risk missing major opportunities to grow their businesses.

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  • 12 Questions to Guide Your Marketing Agency Pricing Model Transformation

    By | December 6, 2017
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    “The future belongs to dynamic agencies with more efficient management systems, integrated services, versatile talent, value-based pricing models, a love for data, and a commitment to producing measurable results.” — The Marketing Performance Blueprint Pricing can have a positive impact on productivity, accountability, cl…Read More


  • 15 Ways to Maximize Marketing Agency Profits

    By | November 28, 2017
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    Growth is the easy part. Retaining it, and making it profitable, is the real challenge for agencies. As the demand for digital services increases, many agencies are offering new services and/or are unsure how to attract and retain a profitable client base. This is where these 15 tips come in handy; use them to maximize your agency’s profits.

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  • Why Marketing Classes Need More Business

    By | November 14, 2017
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    This is a guest post from Kate Richling. Kate is a Co-Founder and CMO at Birdsnest, the only strategic performance management suite built for agencies by agencies – creating a single source of truth between agencies and marketers. You can contact Kate on Linkedin or at kate@birdsnest.io.

    Alicia Hatch, CMO of Deloitte Digital, recently wrote for Digiday that the old adage ‘Branding is everything’ is now ‘Everything is branding.’ This translates to significant change for the role of CMOs. With growing expectations from the rest of the C-Suite for marketing to garner business-level results, marketers and their service providers must be more strategic than ever.

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