• AI + Your Marketing Agency [PODCAST]

    By | July 2, 2019
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    If you’re leading a marketing agency, you’ve heard the hype around this next wave of artificial intelligence (AI) technology that’s going to “change everything.” But what does that actually mean for your business? And what are the steps you can take today to really make marketing AI work to your agency’s …Read More


  • Working Backwards: How to Set Client Goals & Expectations [Podcast]

    May 13, 2019
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    Editor's Note: This article was originally featured on Databox and has been republished with permission. The author John Bonini (@Bonini84) is the Director of Marketing at Databox. He's passionate about building brands that tell great stories.  Between the two of them, Jessica Miller and Sandie Young…Read More


  • How to Differentiate Your Agency with Value-Based Pricing

    By | December 21, 2018
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    How does your agency handle pricing? Let me guess, billable hours? For many agencies, price often depends on resources, including cash flow and capacity. Don’t get me wrong—these are important factors to consider. But, they aren’t the only factors on which to base your pricing models. At the end of the day, your clients …Read More


  • Marketing Artificial Intelligence Conference (MAICON) Registration Is Now Open

    By | November 21, 2018
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    Editor’s Note from Paul: I founded the Marketing Artificial Intelligence Institute in 2016 because I wanted to understand the current and future potential of AI to transform our agency (PR 20/20), and the industry. I believe that at least 80% of the services we provide will be intelligently automated to some degree within the next fiv…Read More


  • Point Pricing for Agencies: Q&A on Making the Transition to Point Pricing [Session 3]

    By | October 24, 2018
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    Presented by HubSpot, Point Pricing for Agencies is a three-course, on-demand series featuring more than a dozen exclusive resources, including pricing strategy documents, tools and templates that your agency can use to establish, launch and evolve its own point pricing model. If you’re just now tuning into Point Pricing for Agencie…Read More


  • Point Pricing: Q&A on Integrating and Managing Point Pricing at Your Agency [Session 2]

    By | August 27, 2018
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    Presented by HubSpot, Point Pricing for Agencies is a three-course, on-demand series featuring more than a dozen exclusive resources, including pricing strategy documents, tools and templates that your agency can use to establish, launch and evolve its own point pricing model.   At this point, you have a basic understanding of point p…Read More


  • Point Pricing Basics: Q&A on Setting Up Your Own Value-Based Pricing System [Session 1]

    By | August 14, 2018
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    Presented by HubSpot, Point Pricing for Agencies is a three-course, on-demand series featuring more than a dozen exclusive resources, including pricing strategy documents, tools and templates that your agency can use to establish, launch and evolve its own point pricing model. Now that you’ve taken a deep dive into the origins of po…Read More


  • Domain Expertise: 10 Ways to Build Your Team's Industry Know-How

    By | July 24, 2018
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    Editor’s Note: This post was originally published on the PR 20/20 blog. At a marketing agency, no day is like the day before. In the morning you’re reading news and reporting on the latest healthcare overhaul, then in the afternoon you’re presenting to a room full of engineers on differentiation within a niche manufacturi…Read More


  • Points: A Different Approach to Agency Pricing [Podcast]

    By | June 19, 2018
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    While at the Intelligent Content Conference, our CEO Paul Roetzer (@paulroetzer) had the chance to sit down with Jeff Julian (@jjulian), CEO of Squared Digital, co-founder of EnterpriseMarketer.com, and author of Agile Marketing: Building Endurance for your Content Marketing Teams. The two talked about PR 20/20’s point pricing model i…Read More


  • Stop Selling Hours, Start Selling Value [Video]

    By | January 4, 2018
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    This post originally appeared on the Databox blog. Databox pulls all your data into one place, so you can track performance and discover insights in real-time. In the agency world, we’re all familiar with the dreaded billable hour. I discovered early in my career that the billable-hour model was deeply flawed and agency-centric. A…Read More