About the Author

Paul Roetzer is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency specializing in public relations, content marketing, search marketing and social media. PR 20/20 was the first agency in HubSpot's value-added reseller (VAR) program, which now includes more than 450 certified firms.

Prior to launching PR 20/20 in 2005, Paul spent six years as a consultant and vice president at a traditional public relations agency.

His book, The Marketing Agency Blueprint, serves as a guide for building tech-savvy, hybrid agencies that are more efficient, influential and profitable than traditional firms.

He is a speaker, writer and advocate for change and innovation within the public relations and marketing industries, and a frequent contributor to the PR 20/20 blog.

In 2010, he was recognized by Smart Business with an Innovation in Business Rising Star award.

Connect with Paul on Twitter at @paulroetzer.

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