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Hybrid Versus Traditional Marketing Agencies

By | May 2, 2012
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Paul Roetzer (@paulroetzer), author of The Marketing Agency Blueprint, recently joined HubSpot’s David Wells (@davidwells) on his webcast Inbound Now to discuss the rise of hybrid agencies, and why the agency model needs to be transformed.

Below are some of the key takeaways from the conversation:

Billable hours are the simplest solution for agencies; however, this model doesn’t make sense for the client.

Set pricing is more transparent since both parties agree to a set scope and price for desired services.

The current agency model is broken. Change is needed to survive. 

Versatile talent is the heart of every hybrid agency.

Evaluate agencies based on how they market themselves.  

Embrace failure.

Want to hear the complete interview? View it in its entirety below or on the Inbound Now site.


Will Hybrids Rule the World?

Share your thoughts on the future of the marketing-services industry below. What types of agencies do you think will be successful and why? 


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