Accelerating Marketing Agency Transformation

By | January 17, 2013
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The Marketing Agency BlueprintA little over a year ago, The Marketing Agency Blueprint hit the shelves. Written for marketing agency leaders, the book presents 10 rules for building tech-savvy, hybrid agencies that will disrupt and transform the marketing services industry.

Since its release, we’ve come a long way, launching an agency community, educational Academy and software product. But, the most rewarding part of the process has been interacting with other agency leaders, and having an opportunity to hear their stories of transformation and success.

I started my marketing firm 10 years ago after 14 years in the agency world. Seeing the changes going on in my industry in recent years, I've been actively searching for guidance on how best to evolve my firm and stay relevant and of value to clients. This book is the best direction I've found and I look forward to implementing Roetzer's 10 recommendations.”

— Douglas Burdett, founder/principal, Artillery (source)

I've built my business from being a one man show to now managing several individuals from web developers, to writers, graphic designers, account managers and many more. I still see value in this book and implemented many points Paul brought up. If you are a one man show or have employees, this book is extremely helpful and will help take your business to the next level.”

Matt Goulart, founder, Ignite Digital, LLC (source)

“I have been in advertising for 20 years and had often thought of starting a small advertising agency, but couldn't wrap my mind around how to make it all work … This book perfectly outlined step by step how to set up a profitable advertising agency business model. It was finally perfectly clear how I could make it work. Fast-forward 30 days, I have quit my job, I have a business partner, a business plan (thanks to the Marketing Agency Blueprint) and we've signed our first few clients to long term monthly retainers.”

— Dana M. Tucker, partner, Forest Home Media (source)

“Finally, I realize that my challenges in owning an inbound marketing agency aren't unique. The Client Services Series provides step-by-step examples of how to deliver value and manage a profitable account. The tools in the series give me an integrated process to keep track of time, projects and outcomes, as well as a way to communicate easily with the client.”

— Cristine Hafner, Hafner Creative Communications (source)

“Paul Roetzer and the Marketing Agency Insider series was a must-attend event for any individual or agency who wants to make sure they survive and thrive in this changing environment for agencies. My biggest take away is that it confirmed for me what I'd been thinking the last 18 months about my company being a hybrid agency and that is the only way for companies in our industry to survive. The evolution isn't in the future, it's happening right now.”

— Patty Gale, Inspired WebWorks (source)

A Call for a More Open and Collaborative Ecosystem

While the feedback above gives meaning to what we do (and we’re sincerely grateful for all the support), we don’t have all the answers. We firmly believe that the fastest way to realize our potential, as marketing agencies, is to collaborate.

Just imagine the stories of transformation if we all collectively shared our lessons learned with one another.

So, that’s our goal for this next year—to tap into the collective wisdom of our community and subject matter experts even more, offering added perspectives and insight, and we’d love for you to be a part of the journey.

Do you have unique insight into a particular topic, or a story to share? We want to hear from you! Let us know in the comments below, or reach out to our editorial team.