• Your Sales Funnel: In Feast and Famine

    June 12, 2012

    Whether you are a hybrid agency of 1 or 100, your sales funnel determines your fate. A common challenge among agencies is the “feast or famine” condition of business development. You either:

    • Gain a large influx of leads, scrambling for time and capacity to properly vet, process and support, or
    • Have a dry spell, which can stall growth and pull involved personnel into other agency responsibilities.

    While there is no way to completely control these ebbs and flows, a structured sales process ensures that leads are handled as effectively and efficiently at possible when they come en masse, and a dedicated marketing effort can help prevent lengthy business development dry spells.

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  • Breaking Down the State of the Online Marketing Services Industry Report

    April 12, 2012

    HubSpot (@HubSpot) recently released the State of the Online Marketing Services Industry report. Based on a 45-question survey taken by 750 agencies globally, it details revenue, service and organizational trends in the marketing services industry. Below are some of the report’s key findings, coupled with our own insight.

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  • What To Tell Your Clients About Facebook Timeline

    April 10, 2012

    Recently, Facebook rolled out Timeline for all brand pages. Outside of a new aesthetic, what does this mean for brands that want to leverage the platform to better engage with fans, and boost the bottom line?

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  • What's Your Story? Origins of an Agency Brand

    February 23, 2012

    The story behind the PR 20/20 brand name, and how my wife's college artwork inspired the logo icon. What's your story?

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