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The Marketing Agency Blueprint presents 10 rules for building tech-savvy, hybrid agencies that will disrupt and transform the marketing services industry. Written for agency leaders and professionals—PR, SEO, advertising, content and web—readers are presented with a practical and candid guide to:
- Generate more qualified leads.
- Win clients with set pricing and service packages.
- Secure more long-term retainers.
- Create diverse and recurring revenue streams.
- Develop highly efficient management systems.
- Construct more effective account teams.
- Recruit and retain top talent.
- Deliver greater results and value to clients.
- Increase client loyalty.
“I've been actively searching for guidance on how best to evolve my firm, and stay relevant and of value to clients. This book is the best direction I've found.”
— Douglas Burdett, founder/principal, Artillery (source)
“If the information in Paul Roetzer's The Marketing Agency Blueprint was delivered in a 3-ring binder, or as handouts for a day-long workshop, you'd be spending well over $1,000—and you'd still be getting full value for your investment.”
— Roger C. Parker, consultant, Published & Profitable (source)
“If you are a one-man show or have employees, this book is extremely helpful and will help take your business to the next level.”
— Matt Goulart, founder, Ignite Digital, LLC. (source)
"This is a must read for anyone serious about the business of PR and running an agency in the second decade of the 21st century—and it's one I'm sure I'll be pulling out of the book shelf for quick refreshers when needed."
— Randy Savicky, founder/CEO, Strategy + Communications (source)
“This book perfectly outlined step by step how to set up a profitable advertising agency business model. It was finally perfectly clear how I could make it work.”
— Dana M. Tucker, partner, Forest Home Media (source)
“I read this book in two sittings, and plan to go back through it and re-read what I underlined. The author is very generous with practical advice on running a hybrid agency.”
— Douglas Karlson, principal, The Karlson Agency (source)
"If you’re in marketing, public relations, advertising, or a web design shop, Paul Roetzer’s The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms is groundbreaking. Roetzer’s book teaches agencies an entirely new way to play the game."
— Tony Ahn, principal, Tony Ahn & Co. (source)
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