• Stop Selling Hours, Start Selling Value [Video]

    By | January 4, 2018
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    This post originally appeared on the Databox blog. Databox pulls all your data into one place, so you can track performance and discover insights in real-time. In the agency world, we’re all familiar with the dreaded billable hour. I discovered early in my career that the billable-hour model was deeply flawed and agency-centric. A…Read More


  • More Meaningful Meetings

    By | December 19, 2017
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    Before we dive into the ever-so-popular topic of meetings, let’s get into the right frame of mind.

    Take a moment to think of someone you actually like to meet with.

    What makes it so great? For me, it’s a mutual respect for one another’s time, an agenda that moves items forward, and coming away from the meeting with a renewed or strengthened relationship. 

    I’ll be the first to admit that I wasn’t always so pro-meeting. I’m a numbers person by trade, and calculating the total hours our team spends in (not-so-perfect) meetings would make my head spin. And it’s not just our team. Middle managers spend about 35% of their time in meetings, and upper management spends about 50% of their time in meetings, according to research from The Muse.

    Don’t get me wrong. I agree there’s no sense in having a meeting just to have a meeting.

    But, hear me out: If we spend lots of time in meetings, and there is the potential to build relationships with exceptional meetings—that’s an opportunity for our business.

    Powerful, well-run meetings GSD. They build relationships. They position our team as the strategic consultants our clients have partnered with to grow their business.

    The potential is evident. Holding meaningful meetings is a soft skill that is invaluable over your entire career.

    So, how do you run a more meaningful meeting?

     

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  • Content Marketing's Talent Gap: More Jobs Than Qualified People

    By | December 12, 2017
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    This is a guest post from John Hall, CEO of Influence & Co., keynote speaker, and author of “Top of Mind.” You can book John to speak here.

    Line up 100 managers, and all but six will tell you that content marketing is critical to their business strategy. At the same time, they’ll probably agree that landing an exceptional content marketing candidate is more difficult than training a cat to use the toilet.

    So, what’s the problem?

    Colleges, universities, and other educational institutions are prepping students for a host of positions, but few include the heavy-duty, highly evolved content marketing roles that modern companies and agencies are looking for. Instead, their curricula tend to focus on business marketing and professional writing — great skills, sure, but only part of today’s content marketing ecosystem.

    As a result, top content marketers are being wooed and snatched up before most employers can even post their Indeed advertisements. Despite these hiring challenges, agencies need to press forward to discover a way to bridge the content marketing talent gap — or risk missing major opportunities to grow their businesses.

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