While at the Intelligent Content Conference, our CEO Paul Roetzer (@paulroetzer) had the chance to sit down with Jeff Julian (@jjulian), CEO of Squared Digital, co-founder of EnterpriseMarketer.com, and author of Agile Marketing: Building Endurance for your Content Marketing Teams. The two talked about PR 20/20’s point pricing model i…Read More
This post originally appeared on the Databox blog. Databox pulls all your data into one place, so you can track performance and discover insights in real-time. In the agency world, we’re all familiar with the dreaded billable hour. I discovered early in my career that the billable-hour model was deeply flawed and agency-centric. A…Read More
Before we dive into the ever-so-popular topic of meetings, let’s get into the right frame of mind.
Take a moment to think of someone you actually like to meet with.
What makes it so great? For me, it’s a mutual respect for one another’s time, an agenda that moves items forward, and coming away from the meeting with a renewed or strengthened relationship.
I’ll be the first to admit that I wasn’t always so pro-meeting. I’m a numbers person by trade, and calculating the total hours our team spends in (not-so-perfect) meetings would make my head spin. And it’s not just our team. Middle managers spend about 35% of their time in meetings, and upper management spends about 50% of their time in meetings, according to research from The Muse.
Don’t get me wrong. I agree there’s no sense in having a meeting just to have a meeting.
But, hear me out: If we spend lots of time in meetings, and there is the potential to build relationships with exceptional meetings—that’s an opportunity for our business.
Powerful, well-run meetings GSD. They build relationships. They position our team as the strategic consultants our clients have partnered with to grow their business.
The potential is evident. Holding meaningful meetings is a soft skill that is invaluable over your entire career.
So, how do you run a more meaningful meeting?