Marketing Agency Insider Countdown: The Best of 2012

By | January 2, 2013
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New Years EveIn wake of the ball drop, NYE festivities and lots of champagne toasts, we thought it’d be fun to do our own countdown here on the blog.

Below, we’ve compiled the 10 most popular Marketing Agency Insider posts from 2012, in order of page views.

Let’s kick off the list, starting with number 10 …

10. Agency Life: 5 Critical Elements of Agency Culture

Agency culture begins and ends with the character of the people that you employ, and a shared internal drive. To start off the countdown, Christina Schmitz offers tips on how to build and manage a successful agency culture in this January post.

  • Published: Jan. 6, 2012
  • Author: Christina Schmitz (@christinacs)

9. The Insider Series: Q&A with Bob Ruffolo, IMPACT Branding & Design

In this Insider Series, Bob Ruffolo (@BobRuffolo), founder and CEO of IMPACT Branding & Design, shares insight into his agency’s services, pricing, technologies, hiring strategies and more. Find out what other agency professionals have to say by reading our full repertoire of Q&As.

8. Introducing the Marketing Agency Blueprint Webinar Series Presented by HubSpot

Here, we introduce our Blueprint Webinar Series, an interactive five-part event for agency leaders and freelance professionals that offers a deeper dive into concepts presented in The Marketing Agency Blueprint. Catch the Series on-demand today.

  • Published: Dec. 5, 2011
  • Author: Paul Roetzer (@PaulRoetzer)

Note: For additional learning opportunities, check out our Client Services Series as well, which offers an immersive experience in account management, retention and growth.

7. 5 Ways Hybrid Marketing Agencies will Transform the Industry

Originally appearing on the SpinSucks blog, this post looks at five ways that hybrid agencies will disrupt the PR industry. Paul’s warning: “Unless traditionalists make dramatic adjustments, they run the risk of quickly becoming obsolete.”

  • Published: Jan. 18, 2012
  • Author: Paul Roetzer

6. 10 Surprisingly Simple Tips for Marketing Agency Success

We reached out to the Marketing Agency Insider community to find out the best advice they have ever given or received as agency leaders and owners. What we got back was a wide range of tips and advice, covering everything from business planning, to talent, to pricing, and beyond. You’ll be surprised at how simple they are to execute.

  • Published: May 25, 2012
  • Author: Tracy Lewis

5. Growing Pains: Building a Modern Marketing Agency from 1 to 10 Employees

Paul offers five tips to help ease the pain as you grow your agency from one to ten employees. My favorite advice from the mix: “Know that the most important decisions you make in business involve people. Choose your employees, clients and partners with great care. Surround yourself with people who make you better, and share your vision and values.”

  • Published: Jan. 25, 2012
  • Author: Paul Roetzer

4. 10 Rules of Marketing Agency Transformation

On Dec. 14, 2011, Paul conducted a book-launch webinar with Brian Halligan (@bhalligan), HubSpot cofounder and CEO, and Pete Caputa (@pc4media), HubSpot’s VAR program director. Check out the full session on-demand and key highlights within this blog post.

  • Published: Dec. 21, 2011
  • Author: Paul Roetzer

3. 5 Benefits of an Internal Social Network

is your agency looking to become more efficient, effective and productive? An internal network may help you achieve those goals. In this post, Christina shares key benefits of an internal social network (e.g. Yammer) when it comes to agency communications.

  • Published: Feb. 10, 2012
  • Author: Christina Schmitz

2. HubSpot Partnership Benefits for Marketing Agencies

In this guest post from Pete Caputa, he provides a snapshot of HubSpot’s product capabilities, and then dives into details on its partner program and benefits for agencies. If you’re interested in exploring a relationship with HubSpot, then this is a great resource to get started.

  • Published: May 4, 2012
  • Author: Pete Caputa

1. How to Use 37 Signals’ Basecamp for Campaign Management

In order to manage client services effectively, it’s important to have a central and dedicated system in place to manage projects, tasks, events, communications and progress across the agency and your client base. We use 37Signals’ Basecamp to achieve this; in this post, I share some of our processes and use scenarios.

  • Published: May 18, 2012
  • Author: Tracy Lewis

What do you want to see on the Marketing Agency Insider blog in 2013? Share your ideas and topic requests below.