This is a must read for anyone serious about the business of PR and running an agency in the second decade of the 21st century.
Randy Savicky, founder/CEO, Strategy + Communications
I've been actively searching for guidance on how best to evolve my firm and stay relevant and of value to clients. This book is the best direction I've found.
Douglas Burdett, founder/principal, Artillery
The Marketing Agency Blueprint is a practical, insider’s guide that should be required reading for anyone building the next-generation marketing services firm.
Dharmesh Shah, co-founder and CTO, HubSpot
A must-read for the next generation of marketing professionals – and the customers they serve.
Gary Christy, Brand Leader, Westfield Insurance
What Roetzer presents in The Marketing Agency Blueprint is the future of the marketing services industry.
Kenneth Paine, CEO, Industrial Heat Sources and Hy-Tech Products
This may just become your new marketing bible.
Dustin S. Klein, publisher & executive editor, Smart Business Magazines & Events; co-author/contributing editor, The Benevolent Dictator (Wiley & Sons, 2011)
Paul writes eloquently and actionably on how marketers and businesses of all stripes can earn amazing returns by investing in the channels of search, social and content.
Rand Fishkin, CEO, SEOmoz
The Marketing Agency Blueprint is a must read for any group or individual providing marketing services to clients.
Joe Pulizzi, Founder, Content Marketing Institute
It’s time for a new type of agency . . . Roetzer shows you how to transform your firm to thrive in the real-time world we live in today
David Meerman Scott, bestselling author of The New Rules of Marketing and PR
Roetzer’s book teaches agencies an entirely new way to play the game.
Tony Ahn, principal, Tony Ahn & Co.