Inbound 2012

August 29, 2012

Inbound 2012Paul Roetzer (@paulroetzer), CEO of PR 20/20 and author of The Marketing Agency Blueprint, will present “The Art and Science of Selling Agency Services: How to Stop the Churn” at HubSpot’s Inbound on Aug. 29, 2012 at 2:45 p.m. in Boston.

During the VAR track session, Roetzer will offer unprecedented insight into PR 20/20’s own growth and churn rate, share steps he has taken to improve agency performance and client loyalty, and detail four actions marketing agency leaders can take to make retention a priority, and a reality, for their businesses.

  • Analyze the core elements of a prospect’s business that affect their marketing strategy,
  • Accurately forecast the time, money and talent needed to achieve business goals.
  • Benchmark performance, and adapt resources and priorities based on historical data.
  • Connect actions to audiences and KPIs.

Roetzer also will preview Net Marketing Score, a beta assessment tool and marketing intelligence engine powered by PR 20/20.

For additional event details and registration, visit the Inbound 2012 website.