Content Marketing World — Agency Workshop

September 9, 2013

Content Marketing WorldJoin Paul Roetzer, CEO of PR 20/20 and author of The Marketing Agency Blueprint, at the Content Marketing World Agency Workshop, "Building Your Content Agency/Consultancy" on September 9 from 11 a.m.-4 p.m. at the Cleveland Convention Center.

Agencies that provide strong, multimedia content services are a rare and valuable asset in the new ecosystem. Powerful, action-oriented content has become an essential part of every marketing strategy, and it offers an enormous opportunity to differentiate and grow your agency and your clients’ businesses. In this interactive agency workshop, learn how to evolve your agency’s capabilities to meet the growing demand for results-driven online content.

Gain practical knowledge on how to plan, sell and deliver content marketing services, including best practices in:

  • Business development and sales
  • Content strategy and planning
  • Service models and pricing
  • Staffing and talent
  • Service delivery and measurement

Roetzer will be accompanied by:

For additional details on individual presentation topics, check out our blog post on the workshop. Register today using the promo code MAI100 to save $100 on your ticket.