BOLO 2012

October 8, 2012

Paul Roetzer (@paulroetzer), CEO of PR 20/20 and author of The Marketing Agency Blueprint, will present “Hybrid Professionals: How to Recruit, Train and Retain Top Agency Talent” at the BOLO 2012 Digital Marketing Conference on Oct. 8, 2012 in Scottsdale, AZ.

When all else is equal—processes, services, pricing and infrastructure—it is talent that cannot be replicated. The most valued talent in the emerging marketing agency ecosystem will be hybrids. They possess exceptional copywriting skills, along with dynamic personalities that enable them to build strong personal brands. During the session, attendees will learn how to:

  • Develop processes to identify and recruit A players.
  • Establish a grading system to rank candidates.
  • Qualify and capture inbound candidates.
  • Assess and engage top social candidates.
  • Forecast workflow to determine hiring triggers.
  • Build a powerful employee training and education program.
  • Unlock the potential of entry-level talent.
  • Avoid costly mistakes when hiring senior-level professionals (i.e. the free agents).
  • Establish a highly effective system for talent evaluation and professional reviews.

For additional event details and registration, visit the BOLO 2012 website.