October 8, 2012
Paul Roetzer (@paulroetzer), CEO of PR 20/20 and author of The Marketing Agency Blueprint, will present “Hybrid Professionals: How to Recruit, Train and Retain Top Agency Talent” at the BOLO 2012 Digital Marketing Conference on Oct. 8, 2012 in Scottsdale, AZ.
When all else is equal—processes, services, pricing and infrastructure—it is talent that cannot be replicated. The most valued talent in the emerging marketing agency ecosystem will be hybrids. They possess exceptional copywriting skills, along with dynamic personalities that enable them to build strong personal brands. During the session, attendees will learn how to:
For additional event details and registration, visit the BOLO 2012 website.