(BOOK REVIEW) The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms

April 22, 2012

In this book review, Aatif Bokhari (@AatifBokhari) writes: “If you are interested in knowing the future of digital PR, you could read several different books and try to connect the dots yourself, which is possible but time consuming. Or you could save yourself a lot of time and read The Marketing Agency Blueprint for a strong overview. Regardless of your choice, this is a great, slim summary of how PR is changing as an industry. It belongs on every digital PR professional’s bookshelf.” Read more here.