• Marketing Agency Insider Partners with the Online Marketing Institute on Agency Certification Program

    May 15, 2014

    CLEVELAND ­— May 15, 2014 ­— Marketing Agency Insider and Online Marketing Institute (OMI) present the Agency Digital Strategy and Planning Certification program designed to help agency professionals deliver a strategic approach to digital marketing. “Agile agencies that are well versed in digital, able to devel…Read More

  • Agency New Business Discussion with Paul Roetzer of PR 20/20 (RSW/US)

    May 28, 2013

    In this interview with Mark Sneider, president of RSW/US, Paul Roetzer shares his perspectives on how marketers pick their partner agencies. Read the full post.Read More

  • Five of the Best Books on Inbound Marketing you are Likely to Read (Stargazer Digital)

    April 11, 2013

    Kevin Gallagher, founder of Stargazer Digital, mentions The Marketing Agency Blueprint on his Five Best Books on Inbound Marketing list. Here's what he had to say: "I am really lucky to have two books that have really changed my life when it comes to business and I can easily say this is one of them.  At first glance you may think tha…Read More

  • The Marketing Agency Blueprint for New Business (Fuel Lines)

    January 10, 2013

    Check out this book review of the The Marketing Agency Blueprint from Fuel Lines' Michael Gass (@michaelgass). His two cents: "Paul has practiced what he preaches providing personal examples and tips from his own experience that will help grow your agency. I highly recommend his book to you." Read the full post.Read More

  • A Vision(ary) Year of Inbound Marketing (Vision Marketing)

    December 29, 2012

    In this post, Gayle Williams, president of Vision PR & Marketing, explains the transformation her agency underwent in 2012 and the resources that inspired her. Marketing Agency Insider was one of the top influencers. Read her full post here. Read More

  • Holiday Gift/Book Ideas for Content Marketers (Content Marketing Institute)

    December 15, 2012

    Joe Pulizzi (@juntajoe) from Content Marketing Institute shares his holiday book ideas for content marketers, including The Marketing Agency Blueprint. Check out his full list here, and start your holiday shopping.Read More

  • Marketing Agency Engages Internal and External Audiences: A Yammer Success Story (Yammer)

    November 30, 2012

    In this guest post on the Yammer blog, Paul Roetzer (@paulroetzer) shares five key benefits of an internal social network for marketing agencies. He also gives a snapshot of how we're using an external learning network to encourage real-time collaboration during the Client Services Series. Read the success story here. For more on internal …Read More

  • 5 Tips to Tie Agency Services to Client Business Results (RSW/US)

    November 27, 2012

    Agencies that can connect the dots and tie their services to client key performance indicators (KPIs) are the ones that will be stand out and continuously prove their value. But, how do you do this? In this RSW/US guest post, Tracy Lewis (@Tracy_J_Lewis) gives five tips for centering campaigns on outcomes, not outputs. Read the full article. Read More

  • 5 Keys to Account Management, Retention and Growth (RSW/US)

    September 19, 2012

    Community manager, Tracy Lewis, shares five tips for agencies to effectively manage, retain and grow accounts in this RSW/US guest post. She recommends to: Set clear goals and expectations at the onset. Bring value, and demonstrate results. Mix builders and drivers. Continuously bring new ideas. Remember little things add up. Read…Read More

  • Agencies Must be Measurement Geeks (Ignition Consulting Group)

    September 18, 2012

    Leading marketing agencies turn information into intelligence, and intelligence into action. In this guest post on Ignition Consulting Group’s Propulsion blog, Paul Roetzer shares five tips to become a measurement geek, including: Integrate measurement tools. Train analysts. Practice on your agency. Tie to services. Use analyti…Read More