• The Big 3 of Marketing Agency Performance: Retention, Growth and Innovation

    As your agency grows, so should the sophistication of your performance measurements for both client campaigns and employee career advancement. However, complexity can become the antithesis of focus. It is easy to get caught up in the details, causing confusion as to where one’s time has the greatest value to the team and clients.

    This is why it’s important to not lose sight of the big-picture factors that separate successful client campaigns and agencies from the rest: retention, growth and innovation.

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  • Tips for Managing the Marketing Agency Sales Process

    As the leader of a startup agency, you’re likely your own sales force until further notice. You basically roll with the highs and lows, working toward client loyalty and recurring revenue. However, there comes a time when balancing your roles as CEO and rainmaker becomes a greater challenge than it may be worth. At this point, it’s time to think about growing your team and how they’ll fit into the sales process. In this post, we offer tips on doing just that.

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  • Your Sales Funnel: In Feast and Famine

    Whether you are a hybrid agency of 1 or 100, your sales funnel determines your fate. A common challenge among agencies is the “feast or famine” condition of business development. You either:

    • Gain a large influx of leads, scrambling for time and capacity to properly vet, process and support, or
    • Have a dry spell, which can stall growth and pull involved personnel into other agency responsibilities.

    While there is no way to completely control these ebbs and flows, a structured sales process ensures that leads are handled as effectively and efficiently at possible when they come en masse, and a dedicated marketing effort can help prevent lengthy business development dry spells.

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  • The Insider Series: Q&A with Tom Telford, 98toGo

    Tom Telford, CEO of 98toGo, discusses growing his agency and the opportunities available with scaling content. 98toGo is a HubSpot VAR partner with a unique business and pricing model that makes content accessible to small businesses and niche vertical markets.

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  • 5 Tips for Outsourcing Content Creation

    If you’re like most agencies, you have questions about building the bandwidth needed to create a high volume of quality content that is also profitable and efficient, and works with your clients’ niche business areas. To combat this, Steve Lazuka (@SteveLazuka), founder of Interact Media and developer of the Zerys Content Marketplace, provides five tips for agencies when outsourcing content creation.

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  • 5 Reasons For Agencies to Attend Content Marketing World

    Content Marketing World (CMW) 2012 is coming to Columbus, Ohio, Sept. 4-6. In its second year, the conference is the world's largest gathering of content marketing professionals. Marketing Agency Insider recently had the chance to catch up with “The Godfather” of content marketing, Joe Pulizzi (@juntajoe). As an author, entrepreneur and founder of CMW, Joe shared his insight on the benefits for agencies attending the event.

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  • Agency Life: The Hours You Keep

    At your agency, at this time in your life, how many hours do you log? What time do you keep sacred?

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  • How to Build Trust, Win Clients in the Early Days

    Five tips to help marketing agencies build trust and win clients in the early days.

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  • Content Marketing Continued

    Check out recent articles to navigate the latest in content marketing for your agency.

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  • Managing The Prototype Marketer: Starter Tips

    Check out five management tips to start transforming your team into hybrid professionals.

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