• Nurturing Talent Beyond the Workplace: Five Lessons Learned

    January 7, 2016

    Extracurricular activities are a great way to express your creativity and unwind after a long day at work. But did you know that nurturing talent outside the workplace can help how you perform on the job as well?

    A study from San Francisco State University found that professionals that engage in creative hobbies performed 15-30% better at work.

    Photography has been a passion of mine ever since I can remember, and a few years ago, I took my hobby to a whole new level by starting a small, side photo business. Not only has this challenged me to become a better photographer, but it has challenged me to be a better agency professional as well.

    Below are key lessons I have learned over the years as a result of expanding my passion of photography and how I am able to apply them to my work at the agency.  

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  • How to Create a ROWE™ at Your Agency: Q&A with Michael Reynolds

    October 13, 2014

    Michael Reynolds (@michaelreynolds) is president and CEO of SpinWeb, a digital agency in Indianapolis that specializes in website design, inbound marketing and app development.

    In this Insider Series, he discusses the benefits of a Results-Only Work Environment™ (ROWE™), and his experiences implementing one at SpinWeb.

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  • Working Remotely: Lessons from the Road

    September 2, 2014

    The American workforce is increasingly mobile. By one estimate, telecommuting has risen 79% between 2005 and 2012, with 2.6% of the workforce, or 3.2 million Americans working remotely at least some of the time.

    Working remotely, whether temporarily, intermittently or full-time, can stem from a variety of reasons:

    • You need a modified work schedule to care for young child or sick relative.
    • You live in a different city or state than your employer.
    • You live in the same city as your employer, but your significant other needs to move.
    • You occasionally need to go to the doctor, take the cat to the vet, or wait for the cable guy to arrive.
    • You have a case of wanderlust and a spouse with summers off.

    In addition to accommodating employees’ work/life goals, offering flexible hours or telecommuting options opens up the available talent pool, and has proven to make some employees happier and more productive. If you are considering telecommuting, below are strategies to set yourself and your team up for a successful arrangement.

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  • Turn Productivity into Agency Profits

    July 15, 2014

    The old adage time is money never rings truer than in an agency. You can set pricing intelligently, diversify revenue streams and attract business by filling in-demand marketing needs. But, as a service business, your time and talent are directly tied to profitability.

    Boost your personal productivity, and watch your agency reap the benefits, with these seven tips. 

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  • How to Break the 24/7 Work Habit at Your Agency

    June 4, 2014

    "When people work together to create predictable time off, people, teams and ultimately the organization all stand to benefit.” — Sleeping with Your Smartphone

    In most cases, it’s the pressure that we place on ourselves and our colleagues that makes work so demanding and all-encompassing. By making small concessions over time—such as answering client emails in the evening or responding to requests on vacation—we create the impression to others that we are always available

    This has a trickle-down effect. Colleagues start to think that they, too, must always be “on” to demonstrate they are equally hardworking and driven. Everybody starts to ask more from you, and expects you to answer quickly, since you’ve set that precedent. You accommodate the additional requests; and therefore, you expect the same of others.

    The cycle of responsiveness will go on in perpetuity unless your agency puts a stop to it. But how?

    Sleeping with your Smartphone: How to Break the 24/7 Habit and Change the Way You Work by Leslie A. Perlow (@LesliePerlow) explains how predictable time off can put an end to the nonstop workweek and create better work-life balance for employees. Below are lessons from the book that you can apply to your agency.

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  • How to Achieve Personal and Professional Success

    April 29, 2014

    What’s your ideal day? Would you know a great day when you saw one?

    In his book, Your Best Just Got Better: Work Smarter, Think Bigger, Make More, Jason W. Womack (@jasonwomack) challenges his readers to understand what makes them happy, and then to align daily activities with this ideal.

    It’s common for business professionals—especially those in the face-paced world of agency marketing—to feel a constant busyness. We’ve all said it: “There’s not enough hours in the day!” Instead of lamenting this, Womack recommends you take control.

    Doing so, involves a three-part approach: knowing yourself, setting goals and using time wisely. Below are lessons learned from his book on how to focus time on the most important aspects of your business and life, and in turn achieve personal success.

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  • Become an 80/20 Account Manager

    April 21, 2014

    The 80/20 Principle, sometimes called the Pareto principle (after the economist who first observed it), states that 80% of results come from 20% of the actions taken.

    This rule is found in everything from business to personal relationships to nature itself. Lately, it’s been popularized by lifestyle hackers like Tim Ferriss (@tferriss) and management gurus like Richard Koch (@RichardKoch8020), author of The 80/20 Principle.

    You’re reading this post because of the second guy. Koch wrote a series of books applying the 80/20 principle to life and business. I just read The 80/20 Manager and believe the ideas in it can make the lives of agency account managers easier.

    Here are four 80/20 management principles outlined by Koch, and how account managers can use them to drive their agencies forward.

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  • How to Help Working Parents Succeed in Your Agency

    April 9, 2013

    From a very young age, I’ve wanted to be a mom. Not much has changed. I’ve gone from the little girl toting around her baby doll 24/7 to a 26-year-old that dotes over strangers’ infants in the grocery store and actually wants to own a mini-van. (True stories.)

    Combine these personal dreams with the fact that I work for a company that I love, in a female-dominated office, and you’ll understand why I’ve taken a pretty keen interest in how employers and individuals can help working parents succeed.

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  • Can You Achieve Work/Life Balance as an Agency Leader?

    October 17, 2012

    Work/life balance has always been a challenge for busy professionals—often torn between work, family, friends and other responsibilities. But, today’s hyper-connected, always–on environment presents both new challenges and opportunities for those trying to find a happy medium.

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  • Personal Brands, Agency Management and Scale

    September 13, 2012

    Earlier this week, Paul Roetzer (@paulroetzer) and Mitch Joel (@mitchjoel) discussed personal brands and their relationship to agency business goals on the Six Pixels of Separation podcast. The conversation asks the questions: Are personal brands scalable? How big is too big?

    Listen to the full conversation here.

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