Line up 100 managers, and all but six will tell you that content marketing is critical to their business strategy. At the same time, they’ll probably agree that landing an exceptional content marketing candidate is more difficult than training a cat to use the toilet.
So, what’s the problem?
Colleges, universities, and other educational institutions are prepping students for a host of positions, but few include the heavy-duty, highly evolved content marketing roles that modern companies and agencies are looking for. Instead, their curricula tend to focus on business marketing and professional writing — great skills, sure, but only part of today’s content marketing ecosystem.
As a result, top content marketers are being wooed and snatched up before most employers can even post their Indeed advertisements. Despite these hiring challenges, agencies need to press forward to discover a way to bridge the content marketing talent gap — or risk missing major opportunities to grow their businesses.Read More
This is a guest post from Kate Richling. Kate is a Co-Founder and CMO at Birdsnest, the only strategic performance management suite built for agencies by agencies – creating a single source of truth between agencies and marketers. You can contact Kate on Linkedin or at email@example.com.
Alicia Hatch, CMO of Deloitte Digital, recently wrote for Digiday that the old adage ‘Branding is everything’ is now ‘Everything is branding.’ This translates to significant change for the role of CMOs. With growing expectations from the rest of the C-Suite for marketing to garner business-level results, marketers and their service providers must be more strategic than ever.Read More
Internships are a great way to gain experience and knowledge that can help fuel your future career. Having been an intern myself at PR 20/20, I found immense value in learning from several hardworking and passionate mentors at the agency. More recently, I had the opportunity to become a mentor to a new intern and knew how critical it was …Read More
Starting off as a young professional in the agency world can often be intimidating, especially if it’s your first job right out of college. Fortunately, I’ve got a quick (and super helpful) tip for you that can help ease those nerves of yours. Invest in finding the perfect mentor and then nurturing that relationship. Intereste…Read More
Performance reviews, whether quarterly, bi-annually or annually, can be intimidating.
But, with the right preparation, they don’t have to be.
I found these tips to be extremely helpful when preparing for performance reviews and couldn’t help but share.
When getting ready for your next review or feedback meeting, follow the five steps in this post.Read More
Let’s face it – we all get stressed or frustrated at work sometimes, which can put a major damper on your day or even your overall agency experience.
So how can you make sure you are getting the most out of your time at your agency?
Think positive.Read More
Most of us spend our entire college careers prepping for the big moment after graduation: nailing down our first job. Whether you’ve had your eye on your dream company for the past four years, or you’re scrambling against the clock to find a position, nothing is quite as rewarding as receiving that acceptance email.
But, the stress and nervousness doesn’t stop there. I had many questions before I came in my first day (and the first few months):
I recently completed my first year at my very first full-time job, and I’ve felt a multitude of emotions from nervous, to excited, to proud and everything in between throughout my time. Now that I’ve had time to reflect on and review my progress, I’ve realized I learned more in the last 365 days than four years of college combined.
Read on for five lessons that I learned during my first year in agency life, and how you can apply each to succeed in your career.Read More
Did you know that book clubs can expand beyond leisurely get togethers with friends and family? Implementing an agency book club can be a great way to help improve employee relationships, spur creative ideas and reach professional development goals.
Outlined in this post are key benefits from having an agency book club and how you can start your very own today.Read More
Extracurricular activities are a great way to express your creativity and unwind after a long day at work. But did you know that nurturing talent outside the workplace can help how you perform on the job as well?
A study from San Francisco State University found that professionals that engage in creative hobbies performed 15-30% better at work.
Photography has been a passion of mine ever since I can remember, and a few years ago, I took my hobby to a whole new level by starting a small, side photo business. Not only has this challenged me to become a better photographer, but it has challenged me to be a better agency professional as well.
Below are key lessons I have learned over the years as a result of expanding my passion of photography and how I am able to apply them to my work at the agency.Read More
Greg McKeown is an Essentialist. If that particular belief system sounds foreign to you, don’t worry: he made it up. But in doing so, he might have found the secret to working and living better.
McKeown is a business consultant and author of the book Essentialism: The Disciplined Pursuit of Less. In the book, he’s created a smart, necessary new belief system for work and life that emphasizes getting more done by doing less.
“The way of the Essentialist isn’t about setting New Year’s resolutions to say ‘no’ more, or about pruning your inbox, or about mastering some new strategy in time management,” McKeown writes. “It is about pausing constantly to ask, ‘Am I investing in the right activities?’”
The Essentialist skillset is, well, essential for marketing agency owners and pros. There are more marketing channels and activities than ever. Clients continually demand results. And marketers have never been under more pressure to prove ROI.
Unfortunately, agency culture and business culture at large often prize a “do-it-all” mentality where success means constant multi-tasking and juggling a variety of tasks. But research shows that multi-tasking like this reduces IQ, decreases productivity and can potentially do permanent damage to your cognitive capacities.
In short, there’s never been a more important time for marketing agency pros to become Essentialists. Here’s how to do it.Read More