As agency professionals, we’re bombarded with technologies that help us do our jobs better—think HubSpot, Radian6, Act-On and Eloqua, as examples. These software-as-a-service (SaaS) companies have drastically shaped what is possible in marketing today, giving us the ability to become more targeted and personalized in our outreach, track results at both campaign and tactical levels, and gather and analyze a wealth of data on prospective buyers.
They are the driving force behind change velocity, or the continual rate of change, in the industry. New tech innovations open the door to marketing opportunities that were unheard of in the past, demand shifts in marketer skill sets and push us all forward.Read More
According to the CMO Council, only 36 percent of marketers are firmly committed to their agencies. So, how does your agency attract, retain and grow the right accounts? It starts with a thorough marketing assessment of your leads and clients that enables your agency to forecast potential, align expectations and build performance-driven campaigns.
By gauging the strength of an organization’s existing brand, website, marketing mix, team, technology, processes and performance, agencies can better identify areas of impact and reduce the risk of eventual churn. Now available in public beta, Marketing Score (@MKTScore) is a free assessment tool and marketing intelligence engine powered by PR 20/20 that can help agencies with this assessment process.Read More
A we’ve discussed previously on the blog, monthly Campaign Scorecards and weekly Activity Reportsare great ways to tie agency activities to metrics that matter.
By housing all metrics in one place, account teams can more readily see what is working, and develop real-time strategies based on campaign performance. In addition, clients gain a better understanding of the value your agency brings to the table, and how you’re helping them meet real business goals.Read More
Steve James (@steve_james_) is a co-founder of Stream Creative, a Milwaukee-based design and inbound marketing firm. Before establishing Stream Creative in June of 2006, Steve spent seven years at Advertising Art Studios (AAS).
In this Insider Series, Steve shares the Stream story—where they come from, where they are today and where they’re going. He also provides insight into the need for integrated, measurable services. Enjoy!Read More
Which technologies do you rely on to manage your agency? Which do you introduce to clients to help manage marketing campaigns?
Staying ahead of new technologies, or updates to legacy technologies, can improve agency efficiency and collaboration, and attract the right talent to your team. This post outlines a few of the technologies we use to manage client campaigns at PR 20/20.Read More
Bob Ruffolo (@BobRuffolo) is the founder and CEO of IMPACT Branding & Design, an inbound marketing agency in Wallingford, CT. Bob has more than 10 years experience in online marketing and strategy development. Since founding IMPACT in 2009, he has overseen its growth and development to a thriving 10-person firm. Marketing Agency Insider spoke with Bob about his agency’s services, pricing, technologies, hiring strategies and more.Read More
Peter Caputa and Hubspot have built a marketing agency partner program consisting of more than 700 certified firms, and referred more than $5MM in marketing services through the HubSpot Marketplace. Learn all about the program, and opportunities for your agency, in this exclusive guest post from Peter.Read More