Before we dive into the ever-so-popular topic of meetings, let’s get into the right frame of mind.
Take a moment to think of someone you actually like to meet with.
What makes it so great? For me, it’s a mutual respect for one another’s time, an agenda that moves items forward, and coming away from the meeting with a renewed or strengthened relationship.
I’ll be the first to admit that I wasn’t always so pro-meeting. I’m a numbers person by trade, and calculating the total hours our team spends in (not-so-perfect) meetings would make my head spin. And it’s not just our team. Middle managers spend about 35% of their time in meetings, and upper management spends about 50% of their time in meetings, according to research from The Muse.
Don’t get me wrong. I agree there’s no sense in having a meeting just to have a meeting.
But, hear me out: If we spend lots of time in meetings, and there is the potential to build relationships with exceptional meetings—that’s an opportunity for our business.
Powerful, well-run meetings GSD. They build relationships. They position our team as the strategic consultants our clients have partnered with to grow their business.
The potential is evident. Holding meaningful meetings is a soft skill that is invaluable over your entire career.
So, how do you run a more meaningful meeting?
The best agencies staff accounts with modern marketers, continually apply advances in technology, run integrated, inbound programs, and prove value to clients via measurable bottom-line results. However, making the shift to digital—both within agency departments and among legacy client accounts—is not always easy.
In The Marketing Performance Blueprint, Paul Roetzer outlined many of the challenges—complacency, conservative cultures, legacy technology, internal politics, etc.—marketers face. Are you equipped to help your agency and clients navigate these obstacles, and reap the benefits of performance-driven marketing campaigns?
To help you fill talent, tech and strategy gaps at your agency, we're offering a collection of exclusive resources with bulk purchases of The Marketing Performance Blueprint. Packages are available for 5, 10, 25, 50, 100, 300 and 500 copies.Read More
“The marketing industry is moving too fast to internalize everything. Businesses increasingly rely on marketing agency partners for consultation and services to differentiate their brands and drive growth and success.” — The Marketing Performance Blueprint
Corporate marketers increasingly seek performance-driven agencies to fill internal marketing talent, tech and strategy gaps.
The most sought-after agencies execute integrated campaigns, measure performance in real-time, and adapt strategy based on results. Dynamic and nimble campaign management and execution, however, requires the proper technology infrastructure and a digitally savvy staff.
Is your agency equipped to thrive in this environment?Read More
Consumers are in the driver’s seat more than ever before, dictating when and how they communicate with brands. With a flood of information at their fingertips, they crave personalized experiences that educate, enable and entertain. Agencies, and their clients, must strive to deliver these highly relevant communications across channels.
Marketers must also connect actions to goals (e.g. website visitors, leads and sales). In tracking the right metrics, campaigns can be tied to bottom-line business impact, budgets can be justified and strategies can be adapted based on performance.
In a recent HubSpot (@HubSpot) webinar (available on-demand here), Paul Roetzer (@paulroetzer), author of The Marketing Performance Blueprint, shared 10 steps to becoming a performance-driven agency—one that builds and measures integrated marketing campaigns for maximum client ROI.Read More
Peter Thiel co-founded PayPal and provided Facebook with its first outside investment. He also just wrote a book on startups called Zero to One: Notes on Startups, or How to Build the Future.
Modern marketers have a lot to learn from Thiel’s entrepreneurship guide. Because really, this is a book about how to envision, shape and create the future, which is exactly what marketing technologists do. We strategize, activate and measure tech-driven campaigns to produce new, better futures for our clients, agencies and industry.
While aimed at founders, the book’s contrarian thinking about how to build the future offers all marketers some important lessons.Read More
If you're like us and heading to Inbound next week, you can look forward to a ton of great agency content.
To help you sort through the sessions, Dan MacAdam (@DTMacAdam), VAR channel account manager at HubSpot put together a curated list of recommendations for agency executives, marketers and business development folks.
Use it as a guide to help you, and your agency, get the most out of the conference.Read More
The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology and strategy.
For corporations, the right marketing agency can be a tremendous asset, and play a critical role in propelling growth. By better educating corporate marketers on the importance of working with tech-savvy digital firms, we can collectively create more demand for inbound agency services.
Paul Roetzer’s new book The Marketing Performance Blueprint (Wiley, August 2014) presents the processes, technologies, and strategies needed to build performance-driven organizations. It’s a guide for marketers, executives and entrepreneurs that you can use to help your clients advance their businesses, exceed ROI expectations, and outperform the competition.Read More
In a wearable tech, internet of things-obsessed world, it’s easy to overlook that human beings are at the heart of marketing. That’s why the first edition of The SoDA Report 2014 explores themes around human value systems, creation and delivery from a wide variety of perspectives.
The report features curated editorial, contributed by leaders of some of the world’s top digital agencies and production companies. Essays complement case studies from brands, such as American Express, Adobe, EA Sports, Walmart, Nike, Google, IBM, Samsung, BMW, MINI and more.
Included in the report are also the results of the annual Digital Marketing Outlook (DMO) survey, which identifies the changes taking places across the industry. Conducted in partnership with Econsultancy, DMO is based on a global sample, evenly split between advertisers and agencies and representing a total annual marketing spend of $25.4 billion. There were 736 respondents; the majority were senior company decision-makers.
Through integrated campaigns that combine search, social, content and PR, inbound marketing agencies are driving leads and loyalty for their clients, and themselves. They understand that today’s consumers are in the drivers’ seats, shutting out interruption-based communications, and dictating when and how they interact with brands.
As a result, they’ve seen tremendous client success and strong business growth. Need proof?
HubSpot’s Shannon Johnson (@shannopop) recently released a storybook, Transforming into an Inbound Marketing Agency: Stories and Advice from 6 Execs that details six companies that transitioned to inbound marketing, including the results they’ve seen.Read More