• Awards Are More Than Fancy Paperweights — They’re Good for Your Agency’s Bottom Line

    March 20, 2015

    This a guest post from Drew McLellan, a veteran of the advertising industry for nearly 30 years.

    Events such as the CLIO Awards, the Cannes Lions and The One Showare opportunities for creative agencies to receive recognition for themselves and their clients—not to mention a chance to glam it up and have a party.

    Yet agency leaders are often reluctant to enter these competitions. They mistakenly view the process as a distraction at best, and a waste of time and resources at worst. Creatives are usually the ones driving award initiatives, trying to convince their bosses that submitting their work isn’t just about their own ego.

    The truth is that awards are more than fancy, feel-good paperweights; they’re actually good for the bottom line. Here’s why.

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  • How Content Marketing Is Evolving the PR Agency

    July 12, 2013

    Below is a guest post from Holly Regan (@SoftwareAdvice), managing editor at Software Advice, a company that helps connect buyers with the right software..

    Due to the growing prominence of online publications and the expansive reach of social media networks, the way PR agencies traditionally generate coverage is evolving. PR agencies can’t just rely on planning events, pitching big media outlets, and convincing reporters to develop a write-up on their press release.

    Due to Twitter, Facebook, LinkedIn and popular blog sites, PR agencies are now needed to manage search engine optimization (SEO) campaigns, email outreach and social media communities, among other responsibilities.

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  • Will PR Firms Control the Agency Ecosystem?

    September 28, 2011

    As discussed in Transform into a Hybrid, disruptors will be the dominant players in the new marketing agency ecosystem. These firms are the most advanced in terms of technology integration, diversified services and talent versatility. For this reason, they are able to evolve and respond quicker and more efficiently to changing market factors than their traditional counterparts.

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