As an inbound marketing agency, we pride ourselves on offering a diverse portfolio of integrated services to our clients. While we consider ourselves hybrid marketers in all areas—e.g. brand marketing, blogging, premium content, PR and media relations, social media, SEO, website development, etc.—we also realize that our core co…Read More
This is a guest post by Peter Gerritsen, president of TAAN Worldwide.
Every agency must use a combination of outsourcing, cooperation, collaboration and partnerships to deliver superior solutions for clients. If you are not hip-deep in these relationships, you will be left behind. Going it alone is a big mistake.Read More
If a client relationship is like marriage, then the marketing process is like dating. Since one will flow from the other, it’s difficult to overestimate the importance of “intentional dating” as you seek new client relationships. In other words, now is the time to date only marriageable people (unlike college, right?).
Unless the standard is set high at this stage, you’ll be exerting far too much effort in trying to change your clients ongoing. That’s energy not very well spent. It’s better to screen potential clients and be choosier about prospective partners at the onset.
David C. Baker, principal of Recourses, Inc. offers some thoughts you might adapt to your own situation.Read More
A little over a year ago, The Marketing Agency Blueprint hit the shelves. Written for marketing agency leaders, the book presents 10 rules for building tech-savvy, hybrid agencies that will disrupt and transform the marketing services industry.
Since its release, we’ve come a long way, launching an agency community, educational Academy and software product. But, the most rewarding part of the process has been interacting with other agency leaders, and having an opportunity to hear their stories of transformation and success.Read More
As agency professionals, we’re bombarded with technologies that help us do our jobs better—think HubSpot, Radian6, Act-On and Eloqua, as examples. These software-as-a-service (SaaS) companies have drastically shaped what is possible in marketing today, giving us the ability to become more targeted and personalized in our outreach, track results at both campaign and tactical levels, and gather and analyze a wealth of data on prospective buyers.
They are the driving force behind change velocity, or the continual rate of change, in the industry. New tech innovations open the door to marketing opportunities that were unheard of in the past, demand shifts in marketer skill sets and push us all forward.Read More
It sometimes makes sense to outsource services that require very specialized capabilities, software or equipment to soloists or specialists. A few examples include: custom programming, video, web design and niche writing. This begs the question: when should agencies outsource, and when should they dedicate the resources to expand capabilities? In this post, we outline seven factors to consider when deciding.Read More
There are unparalleled opportunities for emerging hybrid agencies to remain independent and collectively transform, disrupt, and thrive within the developing marketing services ecosystem.Read More
Agency/client relationships take time, and patience, to develop and prosper. The most profitable relationships (for both parties) are built by design on a foundation of mutual respect, results-focused strategies, and a commitment to continually adapt and evolve.Read More