This is a guest post from Sheree Tebyanian (@thereinventfirm), founder of Reinvent Firm, an Adelaide based marketing firm that helps small business owners with the right education and marketing tools.
Often, the people who know the most about why an agency failed are its clients. While business owners are often quick to blame the government, shady partners or financial institutions, they hardly ever blame themselves.
There are, of course, situations in which the owner had absolutely no control over what ultimately occurred, but that is rarely the case. Below, I share the 10 most common reasons why small agencies fail and tips to overcome them.Read More
Seventy percent of CMOs expect the marketing function to fundamentally change in the next five years, according to Accenture’s Turbulence for the CMO report. Yet, 39% of CMOs say they do not have the right people, tools and resources to meet their marketing objectives.
This presents invaluable growth opportunities for agencies to fill talent, technology and strategy gaps. This post presents key findings from the 2014 Marketing Score Report, which takes an inside look at how 318 marketers, executives, and entrepreneurs rate their organizations, using 132 factors across 10 sections. Insight derived from the report can be used to help you better position your agency in 2014.Read More
In this guest post from Andrew Angus, you'll learn how to take the tech-savvy principles of a Silicon Valley startup and apply them to a high-powered agency.Read More
According to Accenture’s Turbulence for the CMO report, “nearly four in 10 CMOs say they do not have the right people, tools and resources to meet their marketing objectives.” This leaves unprecedented opportunities for those agencies able to:
Below, I outline where the gaps exist in technology, talent and strategy, as derived from my Inbound 2013 VAR presentation. My hope is to arm your agency with the information needed to evolve your services, marketing, sales and brand to capitalize on untapped opportunities and areas of need.Read More
Growth for growth’s sake is not a sound business practice. Instead, it’s better to take a calculated and controlled approach to scaling your agency.
If you grow too quickly than you risk not having the right leadership team in place, stretching your current team too thin, processes that can’t scale to accommodate and the inability to meet payroll.
Forecasting gives you a firm pulse on your agency’s capacity. This ensures that accounts are properly staffed and workloads distributed, as well as helps you make smart hiring decisions—when the time is right.Read More
Healthy client relationships develop when you match curated client experiences with disciplined internal processes for deadlines and account management. These relationships, based on business principles, will weather occasional storms and deliver on the ultimate goal: revenue for both your agency and clients.Read More
This is a guest post by Doug Austin, senior vice president of growth and innovation for Marlin Network.
Growth is hard work. It’s something that takes time, planning and strong leadership.
When it’s time for your agency to start looking for new ways to grow, there are usually two options: build a new division or acquire another shop. But there are a few things to consider before you determine how to best expand your agency network.Read More
Brent Beshore (@brentbeshore) is the owner and CEO of adventur.es. Ranking #28 on the 2011 Inc. 500, his company provides equity investments, marketing resources, strategic planning and operations management to communications-based companies. Brent is also a regular columnist on Forbes and a venture partner at Gen Y Capital.
In this Insider Series, he discusses business lessons learned, funding and succession planning advice, and tips for working with startups.Read More
It’s no secret: Most advertising agency owners come from inside the advertising industry. Naturally, they’re very good account executives, copywriters or art directors, but they’re not always seasoned businesspeople.
Like most creative people, they’re not interested in restrictive, formulaic systems and processes to guide workflow, even though they’re necessary. Unfortunately, this misstep can singlehandedly create chaos in a busy advertising agency.Read More
An advisory board is an informal group of individuals assembled to provide strategic council to your organization. It differs from a board of directors in that members have no decision-making capabilities; they exist simply to provide outside advice and support as you grow your business.
Because it often brings added knowledge, experience or connections to the table, an advisory board is an extremely valuable asset at all stages of your agency’s growth and development.Read More