September 14, 2011
Written by PR 20/20 founder Paul Roetzer, book presents 10 rules for building tech-savvy, hybrid agencies.
Written by PR 20/20 founder and chief executive officer Paul Roetzer (@paulroetzer), the book presents 10 rules for building tech-savvy, hybrid agencies that will disrupt and transform the marketing services industry. Readers are presented with a practical and candid guide to:
“New technologies and changes in consumer behavior are driving the need for massive shifts in the marketing-services industry,” said Roetzer. “As a result, unparalleled opportunities exist for those agencies and consultants with the will and vision to adapt and evolve their services and processes. It’s truly an exciting time to be a marketer.”
The release of the book is accompanied by a larger initiative to build a more open and collaborative agency ecosystem—Marketing Agency Insider.
As the hub for marketing agency news, information, resources, training, education and engagement, Marketing Agency Insider will serve up a mix of original and curated content, industry news, interviews, case studies, technology reviews, educational sessions and more.
Visit www.MarketingAgencyInsider.com to learn more.