The Marketing Agency Blueprint Now Available for Presale

September 14, 2011

Written by PR 20/20 founder Paul Roetzer, book presents 10 rules for building tech-savvy, hybrid agencies.

CLEVELANDThe Marketing Agency Blueprint is currently available for presale on Amazon and Barnes and Noble, and will be in stores nationwide December 2011

Written by PR 20/20 founder and chief executive officer Paul Roetzer (@paulroetzer), the book presents 10 rules for building tech-savvy, hybrid agencies that will disrupt and transform the marketing services industry. Readers are presented with a practical and candid guide to:

  • Generate more qualified leads.
  • Win clients with set pricing and service packages.
  • Secure more long-term retainers.
  • Create diverse and recurring revenue streams.
  • Develop highly efficient management systems.
  • Construct more effective account teams.
  • Recruit and retain top talent.
  • Deliver greater results and value to clients.
  • Increase client loyalty.

“New technologies and changes in consumer behavior are driving the need for massive shifts in the marketing-services industry,” said Roetzer. “As a result, unparalleled opportunities exist for those agencies and consultants with the will and vision to adapt and evolve their services and processes. It’s truly an exciting time to be a marketer.”

The release of the book is accompanied by a larger initiative to build a more open and collaborative agency ecosystem—Marketing Agency Insider.

As the hub for marketing agency news, information, resources, training, education and engagement, Marketing Agency Insider will serve up a mix of original and curated content, industry news, interviews, case studies, technology reviews, educational sessions and more.

Visit to learn more.