You’ve won the business, delivered awesome work, exceeded expectations, and built a great relationship with your main client contact. Next thing you know, a new president is announced, who decides to slash marketing budget, and your agency is kicked to the curb.
Sound familiar? Too many agencies find themselves in this position; pushed out when the going gets tough, run ragged reacting to ill-advised business strategies, or siloed delivering a particular service and unable to grow the account.
Part of the problem these agencies face is their marginalization within the client’s organization. They simply don’t have a seat at the table. Comparatively, other agencies are yoked with their clients, enjoying long-range strategies, acting as strategic marketing and business partners, and feeding off each other’s success. How do they do it?Read More
The American workforce is increasingly mobile. By one estimate, telecommuting has risen 79% between 2005 and 2012, with 2.6% of the workforce, or 3.2 million Americans working remotely at least some of the time.
Working remotely, whether temporarily, intermittently or full-time, can stem from a variety of reasons:
In addition to accommodating employees’ work/life goals, offering flexible hours or telecommuting options opens up the available talent pool, and has proven to make some employees happier and more productive. If you are considering telecommuting, below are strategies to set yourself and your team up for a successful arrangement.Read More
The old adage time is money never rings truer than in an agency. You can set pricing intelligently, diversify revenue streams and attract business by filling in-demand marketing needs. But, as a service business, your time and talent are directly tied to profitability.
Boost your personal productivity, and watch your agency reap the benefits, with these seven tips.Read More
As corporate-marketer-turned-agency-professional, one of the starkest contrasts for me was the decentralization of, well, almost everything. Teams, tasks and priorities are splintered across accounts, and your focus must shift between clients from one hour—or email—to the next.
With multiple clients to satisfy and competing priorities, it's easy for wires to get crossed.
This post contains six ways you can improve account team members’ communication to achieve greater transparency, stimulate collaboration, improve efficiency and deliver maximum value to the client.Read More