It’s the absolute worst part of agency life; it’s the he-who-must-not-be-named of the marketing profession. Losing a client, however, is sometimes inevitable. Maybe the client wasn't a long-term fit for your custom services, perhaps the business was facing its own fiscal troubles, or in some cases, it couldn’t handle gro…Read More
Welp, it’s official. I’ve been in the agency world for three years as of today.
Agency life is no moonlit walk on the beach. It’s more like a Tough Mudder, demanding dynamic action at every turn.
But, at the end of the day, you feel accomplished—and rightly so.
Looking back, I barely recognize the professional that walked down PR 20/20’s bright blue corridor for the first time in 2012. I was terrified of failure and unaware of my potential. And now, completely transformed, I figured my three-year milestone was the perfect time to reflect on what I’ve learned and how I learned it.Read More