• Offboarding 101: How to Gracefully Part with a Client

    By | October 20, 2016

    It’s the absolute worst part of agency life; it’s the he-who-must-not-be-named of the marketing profession. Losing a client, however, is sometimes inevitable. Maybe the client wasn't a long-term fit for your custom services, perhaps the business was facing its own fiscal troubles, or in some cases, it couldn’t handle gro…Read More

  • 10 Lessons in 3 Years To Rock Agency Life

    By | June 25, 2015

    Welp, it’s official. I’ve been in the agency world for three years as of today. 

    Agency life is no moonlit walk on the beach. It’s more like a Tough Mudder, demanding dynamic action at every turn.

    But, at the end of the day, you feel accomplished—and rightly so.

    Looking back, I barely recognize the professional that walked down PR 20/20’s bright blue corridor for the first time in 2012. I was terrified of failure and unaware of my potential. And now, completely transformed, I figured my three-year milestone was the perfect time to reflect on what I’ve learned and how I learned it.

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