Dogfish Head’s off-centered, non-traditional culture is one of many reasons it has grown from the smallest commercial brewery in America to the 13th largest craft brewery in the country (based on 2013 beer sales volume). The Dogfish Head culture extends beyond just its workers, taking on a life of its own and attracting beer enthusiasts from around the world that want to taste cutting-edge beers and have a good time doing it.
Even though I don’t work in the beer industry, I’ve learned a lot from Dogfish Head on how to infuse passion into the workplace. Below are a few lessons on company culture applicable to modern marketing agencies.
Like it or not, we all fail at different points in our life. Trust me on this one. It took me plenty of bruises as a kid to learn how to ride a bike, plenty of missed shots as a guard to make a basket and a healthy amount of rejection as a salesperson just to gain one “Yes.”
Instead of avoiding failure, we should embrace it.
Mistakes and mishaps foster growth. Failure is a place of great potential that allows us to accelerate success and improve through experience. But the fear of failure can be detrimental to our creativity, resulting in a lack of risk-taking and innovation stagnation.
As agency professionals, we must combat the fear of failure, or risk a reactive attitude toward clients. If you have strong client relationships rooted in trust, knowledge and past success, then proactively bring unique, creative campaign ideas to the table without hesitation.
Here is a checklist to help you stifle your failure phobia and start confidently suggesting new ideas to clients.Read More