It’s time for marketing agencies to get bold.
As PR 20/20 CEO Paul Roetzer asked in his presentation at HubSpot’s INBOUND 2015 conference:
What if you could accelerate success in business? What if you could transform marketing performance for your clients in 30, 60 or 90 days?
This type of thinking isn’t preoccupied with improving traffic, leads or sales by an incremental percentage. It’s obsessed with moving the needle substantially in a short period of time.
This is 10X thinking—and it could change the way your agency works.Read More
Greg McKeown is an Essentialist. If that particular belief system sounds foreign to you, don’t worry: he made it up. But in doing so, he might have found the secret to working and living better.
McKeown is a business consultant and author of the book Essentialism: The Disciplined Pursuit of Less. In the book, he’s created a smart, necessary new belief system for work and life that emphasizes getting more done by doing less.
“The way of the Essentialist isn’t about setting New Year’s resolutions to say ‘no’ more, or about pruning your inbox, or about mastering some new strategy in time management,” McKeown writes. “It is about pausing constantly to ask, ‘Am I investing in the right activities?’”
The Essentialist skillset is, well, essential for marketing agency owners and pros. There are more marketing channels and activities than ever. Clients continually demand results. And marketers have never been under more pressure to prove ROI.
Unfortunately, agency culture and business culture at large often prize a “do-it-all” mentality where success means constant multi-tasking and juggling a variety of tasks. But research shows that multi-tasking like this reduces IQ, decreases productivity and can potentially do permanent damage to your cognitive capacities.
In short, there’s never been a more important time for marketing agency pros to become Essentialists. Here’s how to do it.Read More
Peter Thiel co-founded PayPal and provided Facebook with its first outside investment. He also just wrote a book on startups called Zero to One: Notes on Startups, or How to Build the Future.
Modern marketers have a lot to learn from Thiel’s entrepreneurship guide. Because really, this is a book about how to envision, shape and create the future, which is exactly what marketing technologists do. We strategize, activate and measure tech-driven campaigns to produce new, better futures for our clients, agencies and industry.
While aimed at founders, the book’s contrarian thinking about how to build the future offers all marketers some important lessons.Read More
There’s a silent killer stalking your agency. It chokes off the culture you’ve built up, suffocates results, and is difficult to detect until it’s too late.
It’s called a lack of perspective. And it has a profoundly negative effect on account and agency performance if left unaddressed.Read More
Do you feel like you’re snowed under with work? Does it seem like you’re running on an endless hamster wheel of assignments, deadlines and emails? Are you feeling more stressed—and less productive—the more effort you put into your job?
You’re not alone. According to the American Psychological Association, 65% of Americans cited work as a top source of stress. A large part of that is due to work overload.
With tight deadlines, competing accounts and multiple clients to please, agency marketers know this all too well.
But it doesn’t have to be this way. While there’s no silver bullet to neutralize stress, account efficiency plays a critical part in your day-to-day mental health. The following tips are designed to lighten the load. They’ll show you how to work smarter (not harder) without sacrificing quality.Read More
Account management carries enough challenges on its own. But what about when it also carries more than one passport?
With tools that make it easy to collaborate and communicate, agencies are better positioned than ever to serve international clients across time zones. However, the relationship’s logistics still may pose a few challenges for account managers.
How do you set expectations, clearly communicate, manage projects and deliverables, and stay on the same page when your client is a world away?
Don’t sweat it. With just a few tweaks to your account management practices, you’ll set yourself and your clients up for success—no matter which time zone they live in.Read More
You don’t need another list of leadership tips.
Leaders are forged through long experience and serious trial. Every agency leader at every level of the organization is different. And each agency must nurture its own brand of leadership to achieve its goals.
What that means is: Tips are good, but resources you can revisit for the rest of your career and use to meet your own leadership needs are better.
We’ve collected three uncommon sources of leadership knowledge that we believe can give you tools to grow your leadership abilities on your own terms and in your own environment.
Read on to discover what a long-dead emperor, a number cruncher and a living master of the pitch can teach you about leadership.Read More
We talk a lot about productivity—the art of getting more done, more efficiently. We don’t talk enough about proactivity—the art of anticipating needs, questions and concerns before they arise. Why is being more proactive so important?
Simple. Proactivity creates more value.
Recommendations, strategy and expertise are all valuable. But when proactively delivered, their value is amplified by orders of magnitude. Maybe it’s a client who receives an answer to the next question they were about to ask, or a campaign recommendation that solves a problem on the horizon. Whatever the situation, proactive solutions and words help you do better work, avoid serious setbacks, and drive client success.
Most importantly, proactivity turns you from a knowledgeable agency professional into an indispensable advisor. That’s a powerful difference when recurring revenue and long-term relationships are so critical to the bottom line.
Here’s how any agency professional can be more proactive starting today.Read More
The 80/20 Principle, sometimes called the Pareto principle (after the economist who first observed it), states that 80% of results come from 20% of the actions taken.
This rule is found in everything from business to personal relationships to nature itself. Lately, it’s been popularized by lifestyle hackers like Tim Ferriss (@tferriss) and management gurus like Richard Koch (@RichardKoch8020), author of The 80/20 Principle.
You’re reading this post because of the second guy. Koch wrote a series of books applying the 80/20 principle to life and business. I just read The 80/20 Manager and believe the ideas in it can make the lives of agency account managers easier.
Here are four 80/20 management principles outlined by Koch, and how account managers can use them to drive their agencies forward.Read More
According to Inc. Magazine, three out of four employees say their boss is the worst and most stressful part of their job. A full 65% of them say they would take a new boss over a pay raise.
Let that sink in for a minute.
A poor manager suddenly looks less like a nuisance and more like a serious liability.
The Inc. report also points out that poorly managed employees are the least productive, happy and healthy.
Talk about sub-standard management being bad for you and your agency.
If you want to avoid contributing to the statistics above, keep reading.
I asked PR 20/20’s four senior-level consultants to sit down and discuss what they’ve learned in their years of managing client accounts and agency professionals. What they shared can help first-time managers and veteran professionals alike manage people better and more effectively.
Each lesson is listed, along with one useful way to apply it starting today.