• Take Credit Where Credit is Due with Call Tracking

    By | November 13, 2013

    As marketing agencies, our biggest challenge is proving the ROI of our client campaigns, according to the “State of the Inbound Marketing 2013” report published by HubSpot.

    Funny enough, many of us overlook a simple solution. According to Marketing Score, 65% of marketing agencies rate their usage of call tracking a two or lower out of 10, and 55% don’t use call tracking at all.

    The simple fact is this: if a phone number is available, your campaigns may be driving calls. Depending on your client’s product/service, industry and customer preference, calls may be a significant portion of overall leads.

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