• Vital Vocab: Taking PR Language to Heart

    By | January 22, 2015

    I learned plenty of PR and advertising jargon in college—terms that I crammed in the eleventh hour before morning tests, often after clinking glasses the evening before. I adopted this vocabulary as graduation approached, and somehow managed to whip out industry buzzwords during networking opportunities or job interviews. While underclassmen would look at me as if I knew my stuff, in retrospect, I usually only had a foggy idea.

    While I was learning the language and mannerisms from peers, professors and industry professionals, I didn’t have any tangible agency experiences tied to the words. It was as if I was trying to parle Français, wearing a beret and waving round a baguette, in America. It felt so strange.

    When I finally slid my tassel to the left, tossed my cap and headed to Chicago for my first big agency internship, I quickly realized that I was in an office of 500 people who were effortlessly fluent in PR speak. I, by contrast, had basically just learned my ABCs. This vocabulary, which was once obscure and abstract, took on a whole new shape as I began my work.

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