• Tips For a Smooth Transition to Agency Life

    By | August 10, 2015

    As I wrote shortly after accepting my position at PR 20/20, I was exhilarated when I gave the official “yes” to work at an agency. What I didn’t write then was the reality that set in shortly after I hung up the phone. I’d been soaking up content marketing practices and strategies like a sponge for the last few years. The knowledge was there, but now I would need to put it into practice in a new way.

    I’d never worked for an agency; my 16 years of marketing experience all fell on the client side. Would I be able to adjust and adapt?

    Having just passed the six-month mark at PR 20/20, I’m even happier with my decision now than I was then. Below are some of the bigger adjustments I had to make in the transition and how I overcame them.

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