• How to Build a Trusted Vendor Network

    By | July 27, 2016

    As an inbound marketing agency, we pride ourselves on offering a diverse portfolio of integrated services to our clients. While we consider ourselves hybrid marketers in all areas—e.g. brand marketing, blogging, premium content, PR and media relations, social media, SEO, website development, etc.—we also realize that our core co…Read More


  • 5 Elements of an Effective Internship Program

    By | September 8, 2014

    This is a guest post from Dana Bingham (@danabingham), the Director of Operations at New Breed Marketing. Dana coordinates the company's internship program, helping connect students with a meaningful and rewarding experience, while also supporting the organization's hiring goals, existing team and clients.

    Have you considered creating an internship program or tried utilizing interns in the past and found it to be more work than benefit? If so, you’re not alone; many companies face this problem.

    When successfully implemented, internship programs can be instrumental in the growth and development of your organization.

    In today’s post, we discuss the five key elements of building an effective internship program. If implemented correctly, not only will you create a great experience for your interns, but you’ll also help grow the next generation of successful employees!

    Read More


  • HR Planning: How to Prepare for an Unexpected Leave of Absence

    By | July 8, 2014

    We are able to plan ahead and adjust for vacations, holidays and maternity/paternity leaves, but what happens when a core account member has an unexpected leave of absence? If other consultants are unaware of, or uninvolved with, the day-to-day ongoings of their client(s), this may pose an issue for maintaining momentum and quality of work.

    Is your agency structured in a way that enables other consultants to jump in and support client accounts? Would your clients feel confident working with other consultants if their main contact were unavailable?

    Here are some recommended safeguards every agency should have in place to prepare for the unexpected.

    Read More


  • Hiring Your Next Agency Pro: How to Conduct a Worthwhile Interview

    By | February 11, 2014

    In a previous post, we offered tips on how to define your ideal job candidate and set the stage for a great interview through a strategic application process.

    Once you’ve vetted your list of applicants and extended an interview invitation, consider how you can make the best use of your time. The interview process is like a first date—you want to make a solid impression, while also evaluating your partner as a potential fit. 

    To help guide you in this process, below is a list of recommended talking points to incorporate throughout the interview.

    Read More


  • Hiring Your Next Agency Pro: How to Evaluate Applicants Based on Core Skills

    By | January 28, 2014

    As the old adage goes, “A chain is only as strong as its weakest link.” And when it comes to building your marketing team, this proverb offers a valuable truth.

    From group dynamic and company culture, to delivery of client services and overall team performance, every employee you hire will impact the organization. That is why every agency, big or small, should establish a solid interview and vetting process to help select the right candidates for its team.

    Use the following tips to improve your current application process, and identify ways to improve the experience for both candidates and your hiring team.

    Read More