• How to Create Lifetime Customers: 5 Tips from Jay Baer

    By | November 30, 2012

    This past October, I had the privilege of hearing Jay Baer (@jaybaer), president of Convince & Convert, speak at BOLOabout his upcoming book, Youtility.

    In a nutshell, Youtility is a modern marketing methodology that shifts away from selling, and instead focuses on helping prospects and customers through useful information.

    In this post, I offer a recap of Jay’s philosophy, and the impact it has on agencies.

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  • Agile Marketing Campaigns: The Future of Client Services

    By | November 9, 2012

    I believe agile principles are going to greatly influence the future of how marketing agencies position, plan and execute client services. For instance, if each marketing project (or epic as they are known in the software world) is tied to measurable goals, a set timeframe and an owner, then performance can be tracked incrementally, on a regular basis. This enables incredibly fluid campaigns tied to metrics and accountability.

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  • Hybrid Pros: How to Recruit, Train and Retain Top Agency Talent

    By | October 9, 2012

    Versatile talent is at the core of successful hybrid agencies. These marketing professionals, who come from diverse backgrounds, are trained to break down silos and integrate services across mobile, analytics, social, advertising, web, search, PR and content.

    But, there is a talent gap. Emerging marketing disciplines, along with increasingly rapid advances in technology, make it challenging for agencies to stay ahead of the curve.  

    In such a competitive talent market, how do you recruit, train and retain top agency talent? Below are three key takeaways from my BOLO 2012 session.

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  • Adios Billable Hours

    By | May 21, 2012

    The billable-hour model is a flawed, archaic, agency-centric system that wrongly ties agency performance to outputs, not outcomes. Alternatively, set prices enable agencies to bundle services into packages designed to fit specific market segments, and dramatically reduce time spent building new business and account development proposals. Plus, they make make marketing agency services more affordable and effective to the under serviced market of small businesses. 

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  • HubSpot Partnership Benefits for Marketing Agencies [Mirren New Business Conference Presentation]

    By | May 4, 2012

    Peter Caputa and Hubspot have built a marketing agency partner program consisting of more than 700 certified firms, and referred more than $5MM in marketing services through the HubSpot Marketplace. Learn all about the program, and opportunities for your agency, in this exclusive guest post from Peter.

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  • Should Marketing Agencies Build through The Draft?

    By | April 26, 2012

    Like professional sports teams that build through the draft, model marketing agencies excel at identifying and nurturing high-potential young talent. Is your agency building through the draft? What’s been your experience with free agents and integrating them into your unique systems?

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  • What Marketing Agencies Can Learn From Instagram

    By | April 17, 2012

    In the era of integrated services, the disruption will come from an unknown class of emerging hybrid firms. These agencies build scalable infrastructures that enable them to readily adapt their business models and services to changes in technology, consumer behavior, and market demand.

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  • How to Avoid Dead-End Client Relationships

    By | March 22, 2012

    Find out if your leads are marriage material. Twenty-five questions marketing agencies should consider when evaluating new business opportunities.

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  • What's Your Story? Origins of an Agency Brand

    By | February 23, 2012

    The story behind the PR 20/20 brand name, and how my wife's college artwork inspired the logo icon. What's your story?

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  • Last Day to Register for The Marketing Agency Blueprint Webinar Series

    By | January 31, 2012

    The Marketing Agency Blueprint Series Presented by HubSpot is an interactive five-part webinar event built for agency leaders and freelance professionals. Registration is open through Jan. 31, 2012 at 8:00 p.m. EST.

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