In a nutshell, Youtility is a modern marketing methodology that shifts away from selling, and instead focuses on helping prospects and customers through useful information.
In this post, I offer a recap of Jay’s philosophy, and the impact it has on agencies.Read More
I believe agile principles are going to greatly influence the future of how marketing agencies position, plan and execute client services. For instance, if each marketing project (or epic as they are known in the software world) is tied to measurable goals, a set timeframe and an owner, then performance can be tracked incrementally, on a regular basis. This enables incredibly fluid campaigns tied to metrics and accountability.Read More
Versatile talent is at the core of successful hybrid agencies. These marketing professionals, who come from diverse backgrounds, are trained to break down silos and integrate services across mobile, analytics, social, advertising, web, search, PR and content.
But, there is a talent gap. Emerging marketing disciplines, along with increasingly rapid advances in technology, make it challenging for agencies to stay ahead of the curve.
In such a competitive talent market, how do you recruit, train and retain top agency talent? Below are three key takeaways from my BOLO 2012 session.Read More
The billable-hour model is a flawed, archaic, agency-centric system that wrongly ties agency performance to outputs, not outcomes. Alternatively, set prices enable agencies to bundle services into packages designed to fit specific market segments, and dramatically reduce time spent building new business and account development proposals. Plus, they make make marketing agency services more affordable and effective to the under serviced market of small businesses.Read More
Peter Caputa and Hubspot have built a marketing agency partner program consisting of more than 700 certified firms, and referred more than $5MM in marketing services through the HubSpot Marketplace. Learn all about the program, and opportunities for your agency, in this exclusive guest post from Peter.Read More
Like professional sports teams that build through the draft, model marketing agencies excel at identifying and nurturing high-potential young talent. Is your agency building through the draft? What’s been your experience with free agents and integrating them into your unique systems?Read More
In the era of integrated services, the disruption will come from an unknown class of emerging hybrid firms. These agencies build scalable infrastructures that enable them to readily adapt their business models and services to changes in technology, consumer behavior, and market demand.Read More
Find out if your leads are marriage material. Twenty-five questions marketing agencies should consider when evaluating new business opportunities.Read More
The story behind the PR 20/20 brand name, and how my wife's college artwork inspired the logo icon. What's your story?Read More
The Marketing Agency Blueprint Series Presented by HubSpot is an interactive five-part webinar event built for agency leaders and freelance professionals. Registration is open through Jan. 31, 2012 at 8:00 p.m. EST.Read More