In this guest post, Mary-Lynn Bellamy-Willms, CEO of FunctionFox, provides five administrative tips to help ensure financial success for your small marketing company.Read More
A previous agency owner, Jason Swenk started his agency in 1999, and quickly grew it into a multi-million dollar company with clients ranging from Aflac, Lotus Cars, Hitachi, AT&T, Coke and Legal Zoom.
In this guest post, he shares his tried-and-true format for proposal success, which resulted in an 80% close rate.
An agency blog can be many things: an extension of your portfolio, a chance for you to discuss noteworthy news and views in the industry, or a place to post silly pictures of cute cats. But there's one other use of an agency blog that many agencies overlook: its role as a lead-generation tool.
How do you use your agency blog to find and convert leads? Steff Moore, content editor at WorkflowMax, gives her best tips.Read More
In his book, the Win Without Pitching Manifesto, he teaches agencies how to gain more respect and power in their client relationships, which in turn transforms how they get and do business. Blair is also a regular speaker on business development topics.
In this Insider Series, he discusses how agencies can improve their business development processes to win more frequently, and develop stronger long-term client relationships.Read More
As detailed in The Marketing Agency Blueprint, billable hours are contingent on the producer’s efficiency, creating what we believe to be a flawed pricing model.
A project that may take one person three hours to complete could take another at the same level five hours. The underlying cause will vary—distractions, lack of training, misunderstanding of the project, etc.—but the end result is the same. In the latter scenario, the client pays more, but receives no additional value.
But it doesn’t stop there. Agency professionals are typically evaluated based on the number of billable hours they track. There are no incentives to be efficient, but rather motivators to be inefficient.Read More
In this guest post from Andrew Angus, you'll learn how to take the tech-savvy principles of a Silicon Valley startup and apply them to a high-powered agency.Read More
With the rise of content marketing, marketing professionals are increasingly counted on as copywriters. This brings with it a responsibility to deliver technically sound copy, consistent in voice and style to the client’s brand.
But, how do agencies ensure that they are delivering their best work, consistently and efficiently? To help, we offer three tips.Read More
Below is a guest post from Holly Regan (@SoftwareAdvice), managing editor at Software Advice, a company that helps connect buyers with the right software..
Due to the growing prominence of online publications and the expansive reach of social media networks, the way PR agencies traditionally generate coverage is evolving. PR agencies can’t just rely on planning events, pitching big media outlets, and convincing reporters to develop a write-up on their press release.
Due to Twitter, Facebook, LinkedIn and popular blog sites, PR agencies are now needed to manage search engine optimization (SEO) campaigns, email outreach and social media communities, among other responsibilities.Read More
This is a guest post from Rick West, the CEO of Field Agent, a mobile research company that crowdsources a pool of more than 240,000 agents to perform audits and collect market intelligence. Connect with Rick on Twitter and Google+.
The Millennial Generation is the “golden goose” marketers struggle to understand and engage. This generation of teens and young professionals (born between 1980 and 2000) are unlike any demographic we’ve seen before. They crave instant gratification, spend money freely (not always their own) and like to treat themselves. To engage Millennials, it’s vital for agencies to understand a few key insights.Read More
Finding top talent is no easy feat. Yet, success can be amplified by applying your marketing mindset to the human resource acquisition strategy. We recommend treating job candidates in a similar fashion as you would leads.
Draw them into the funnel through enticing content, prioritize and grade them based on organizational fit, and then nurture them until the ink on the contract is signed.Read More