• 3 Small-Town Marketing Lessons that Madison Avenue Tends to Forget

    This is a guest post from Todd Wolfenbarger, who has more than 25 years of senior marketing experience with Fortune 50 companies in various industries and with his own marketing consultancy.

    There is a notion that life on Madison Avenue moves infinitely faster than in a place like Salt Lake City. Having seen both sides of the street, I agree; in some ways, this assessment couldn’t be more true. Salt Lake City—affectionately dubbed “Small Lake City”—has wide pioneer streets built on a grid and will never be known for a dramatic skyline or for three-martini lunches where big deals are sealed.

    That said, I’ve worked in two major U.S. cities with Fortune 100 companies for more than 20 years, and from an agency’s standpoint, to say that business moves slowly in a small town couldn’t be less true. Small towns simply beat to a different cadence, and there are a few tactics that the “Mad Men” of Madison Avenue could stand to learn from them.

    Below are three simple, but important, small-town marketing lessons I had forgotten before opening an office on West Temple—a smaller, lesser-known “avenue” in Salt Lake City.

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  • Making Your Content Count: Defining Your Customer Personas

    By | February 18, 2014

    Below is a guest post from Don Broekelmann (@dbroekel), executive vice president at Influence & Co., a professional branding firm based out of Columbia, Mo. Don works with Influence & Co.’s brand partners to develop content marketing plans to create authentic engagement with specific customer segments.

    When it comes to marketing, we all want the biggest bang for our buck. But there’s a common misconception that “the biggest bang” simply means reaching the most people.

    It’s tempting to develop content that appeals to everyone. When it comes to content marketing, however, the key is quality — not quantity. Reaching the right audience through the best channels is the linchpin of a successful strategy.

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  • The 10 Most Common Reasons Small Agencies Fail

    This is a guest post from Sheree Tebyanian (@thereinventfirm), founder of Reinvent Firm, an Adelaide based marketing firm that helps small business owners with the right education and marketing tools.

    Often, the people who know the most about why an agency failed are its clients. While business owners are often quick to blame the government, shady partners or financial institutions, they hardly ever blame themselves.

    There are, of course, situations in which the owner had absolutely no control over what ultimately occurred, but that is rarely the case. Below, I share the 10 most common reasons why small agencies fail and tips to overcome them.

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  • How to Build an Agency Intern Program

    You’ve decided that agency interns are indeed the answer to your staffing needs. You have the resources to properly train and support them, and are committed to making it a mutually valuable relationship. But, what next?

    Last August, I had the pleasure of sitting in on a session at Inbound 13 on this very topic. Presenter Erin Wasson (@ewasson), VP of marketing at UrbanBound, successful used interns to scale her inbound marketing strategies, and attract quality talent. In fact, she has a 100% employment rate for interns coming out of her training.

    Below are key takeaways and lessons learned from her session on how to effectively hire and manage a team of digital marketing interns.

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  • How to Use Content Marketing to Attract Clients

    In this guest post, Trent Dyrsmid explains the value of quality content in attracting clients to your marketing agency.

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  • The Indispensable Agency: How Talent, Technology, and Strategy Gaps Present Growth Opportunities

    By | December 17, 2013

    Seventy percent of CMOs expect the marketing function to fundamentally change in the next five years, according to Accenture’s Turbulence for the CMO report. Yet, 39% of CMOs say they do not have the right people, tools and resources to meet their marketing objectives.

    This presents invaluable growth opportunities for agencies to fill talent, technology and strategy gaps. This post presents key findings from the 2014 Marketing Score Report, which takes an inside look at how 318 marketers, executives, and entrepreneurs rate their organizations, using 132 factors across 10 sections. Insight derived from the report can be used to help you better position your agency in 2014.

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  • The Affordable Care Act For Freelance Marketers

    This is a guest post from Michael Cahill, editor of the Vista Health Solutions Blog. He writes about the healthcare system, health insurance industry and the Affordable Care Act. Follow him on Twitter at @VistaHealthMike.

    Freelance marketers trade away the tidy perks of the corporate world, like health insurance, for greater lifestyle freedom. That said, with the Affordable Care Act (ACA) now in full swing, self-employed professionals need to have a firm grasp of the legislation. Why? Because the law is making big changes to the American health insurance system at large, many of which directly impact freelance marketers.

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  • Managing to Make a Profit in Your Small Marketing Company

    In this guest post, Mary-Lynn Bellamy-Willms, CEO of FunctionFox, provides five administrative tips to help ensure financial success for your small marketing company. 

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  • How Agencies Can Convert 80% of their Proposals

    A previous agency owner, Jason Swenk started his agency in 1999, and quickly grew it into a multi-million dollar company with clients ranging from Aflac, Lotus Cars, Hitachi, AT&T, Coke and Legal Zoom.

    In this guest post, he shares his tried-and-true format for proposal success, which resulted in an 80% close rate.

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  • How to Use Your Agency Blog to Gain New Clients

    By | September 23, 2013

    An agency blog can be many things: an extension of your portfolio, a chance for you to discuss noteworthy news and views in the industry, or a place to post silly pictures of cute cats. But there's one other use of an agency blog that many agencies overlook: its role as a lead-generation tool.

    How do you use your agency blog to find and convert leads? Steff Moore, content editor at WorkflowMax, gives her best tips.

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