Sample Presentation Topics

Paul Roetzer delivers customized, engaging presentations—tailored to your event’s audience. This includes planning sessions with event organizers, research and examples applicable to your market, and implementable best practices.

Paul Roetzer Speaking

Photo Credit: Content Marketing World

Contact us today to discuss your unique needs, and request a speaking proposal. Popular presentation topics include:

The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success

At a time when marketers face increasing pressure to measure ROI and connect dollars spent with bottom-line results, most marketers are underprepared and most campaigns are underperforming. But challenges present opportunities... and marketing technology has changed the game.

Based on core concepts from The Marketing Performance Blueprint, Paul covers the convergence of marketing talent, technology and strategy, and the opportunity to build performance-driven organizations. Attendees will learn 10 rules to accelerate success, exceed ROI expectations and outperform the competition.

How to Build a Modern Marketing Agency

Based on core concepts from The Marketing Agency Blueprint, Paul presents 10 rules for building a modern marketing agency. This session is perfect for agency leaders and freelance professionals. Attendees learn how to generate more qualified leads, win clients and secure more long-term retainers, create diverse and recurring revenue streams, develop highly efficient management systems and more effective account teams, and deliver greater results and value to clients.

How to Build Your Inbound Marketing GamePlan

This presentation covers how businesses can generate leads and build loyalty through powerful websites, social media participation and publishing great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies. It’s great for corporate and agency marketers alike.

Give Your Customers the Content They Crave

In this presentation, Paul discusses the intersection of content and community, and provides actionable tips for developing targeted content that resonates with buyers.

Social Media 101 Training Session

Tailored to your specific industry, this introductory social media presentation covers the basics: What is social media; why does it matter; and what can you do to get started? Perfect for corporate training programs, the presentation includes examples, statistics and case studies from your unique vertical for highly relevant instruction.

The Evolution of the Prototype Marketer

The future of marketing belongs to the generalists, the hybrids. Digital marketing has revolutionized the industry, and the job market. Corporate marketing departments and marketing agencies struggle to recruit and retain qualified professionals for career paths that did not exist three years ago, while academic institutions are faced with the need to adapt curriculum to the real-time nature of business.

In this presentation, Roetzer teaches attendees how to become a prototype marketer and keep their skills sharp in a world revolutionized by change.

The Marketing Assessment: How to Use Your Marketing Score to Build Campaigns, Allocate Resources and Drive Performance

Every element of an organization, as it relates to marketing, can be divided into assets, neutrals and escalators. Assets are existing strengths that can accelerate marketing success, and escalators are weaknesses that require additional resources to build and improve.

In this presentation, Roetzer teaches attendees how to evaluate and score these elements, enabling them to devise marketing strategies; select the right marketing agency partners; allocate time, money and talent; and adapt resources and priorities based on performance.