Marketing Score, Online Assessment Tool
It’s built on the premise that every element of an organization, as it relates to marketing, can be divided into assets, neutrals and escalators. Assets are existing strengths that can accelerate marketing success, while escalators are weaknesses that require additional resources to improve.
Using Marketing Score, internal stakeholders subjectively evaluate and grade their organizations across 10 sections and more than 130 factors — identifying opportunities and gaps along the way. From an agency perspective, access to Marketing Score results provides unparalleled insight into the lead or client’s foundation, potential and expectations.
Additional information on agency benefits and opportunities are also available in this Marketing Agency Insider blog post.