Inbound 2013

August 20, 2013

Paul Roetzer (@paulroetzer), CEO of PR 20/20 and author of The Marketing Agency Blueprint, will present at HubSpot’s Inbound Aug. 20-21, 2013 in Boston.

As part of the VAR track, he will present “Filling the Gap: What Marketers Really Need from Agencies” on Aug. 20 at 4:45 p.m. Based on original Marketing Score research (, this presentation will delve into data collected from hundreds of assessments in which marketing professionals rated their organizations' marketing programs, including core areas of performance, lead sources, marketing team, marketing technology utilization, social media, content and public relations.

The presentation will:

  • Provide insight into marketer goals, budgets and expectations.
  • Aid in the development of agency services that fill gaps in client strategy, technology, talent and execution.
  • Arm agencies with information that can help evolve their own marketing, sales and brand.

In addition to his solo presentation, Roetzer is also a panelist for “How to Hire the Inbound Marketers Your Agency Needs to Grow” on Aug. 21 at 12 p.m.

Hiring the right people at the right time is central to the growth strategy of any agency. However, inbound marketers are a special breed, and finding the right blend of content, digital and account experience in a candidate can be challenging. The panel will explain what characteristics, experience and skills to look for in your agency’s next hire, as well as key staffing timelines you should be targeting as part of your growth strategy.

Other panelists include:

  • Leslie Mitchell (@recruiterlesmit), recruiting manager at HubSpot
  • Bob Dearsley (@dearbob), chief executive at ITPR & The B2B Marketing Lab.

For additional event details and registration, visit the Inbound 2013 website.