January 26, 2013
Paul Roetzer (@paulroezer), CEO of PR 20/20 and author of The Marketing Agency Blueprint, will present “Publishers as Content Marketing Providers” on Jan. 26 at the Alliance of Area Business Publications Winter Conference in Phoenix, AZ.
With traditional publishing revenue on the decline, some publishers are turning toward content marketing to make up for decreases in ad spend. Their built-in distribution networks and staff of expert copywriters make them viable contenders to existing content providers. In this presentation, Roetzer will overview: