October 1, 2013

Paul Roetzer (@paulroetzer), CEO of PR 20/20 and author of The Marketing Agency Blueprint, will present “The Agency of the Future” at AgencyNext on Oct. 1, 2013 at Helen Mills Theater in New York, NY.

Agencies that understand technology trends and innovations are able to more readily adapt their own business models, continually increase efficiency and productivity, evolve client campaigns and make strategic connections of seemingly unrelated information. In this two-part presentation, Roetzer will provide actionable guidance for building a tech-savvy, modern marketing agency. 

Part 1: Introduction

  • Transformation: An evolving industry and agency ecosystem
  • Talent: Rise of the hybrid professionals
  • Technology: Driven by agility and automation

Part 2: Activation

  • Services: The era of inbound marketing and integration
  • Results: Measuring and proving performance
  • Opportunities: Grow faster, smarter and stronger

Attendees will leave with an understanding of key factors driving marketing services industry transformation, and how tech-savvy, hybrid firms fit within the ecosystem. This includes a look at the processes, systems, technologies and talents needed for agency success, and original research on marketer goals, budgets and expectations.