“required reading for anyone building the
next-generation marketing services firm.”
Dharmesh Shah, Co-Founder, HubSpot
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April 2, 2012
Pat McCormick (@ampmpat) explains how The Marketing Agency Blueprint caused him to re-evaluate how his agency sells services. In Pat’s words: “I read a book (The Marketing Agency Blueprint) and shared it with my colleagues. It triggered our effort to rethink how we price what we do so it makes more sense to our clients—and to us.” Read about his journey on his agency’s blog.