Marketing Agency Insider Partners with the Online Marketing Institute on Agency Certification Program

May 15, 2014

CLEVELAND ­— May 15, 2014 ­— Marketing Agency Insider and Online Marketing Institute (OMI) present the Agency Digital Strategy and Planning Certification program designed to help agency professionals deliver a strategic approach to digital marketing.

“Agile agencies that are well versed in digital, able to develop and run integrated campaigns, and can tie activities to bottom-line business results are in high demand,” said Paul Roetzer, founder and CEO of PR 20/20 and author of The Marketing Agency Blueprint. “Our agency certification program is designed to help agencies put the technologies, teams and strategies in place to respond to evolving buying habits.”

The seven-part training series teaches attendees how to:

  • Strategically approach digital through a simple execution framework.
  • Successfully relay the value of digital to clients.
  • Package and price digital marketing services.
  • Plan, execute and evolve integrated marketing campaigns.
  • Track and measure results from digital strategies.
  • Solidify ongoing client relationships.

Roetzer is the lead presenter for the series; however, classes are also conducted by:

OMI's online learning offerings are based on its proprietary eLearning platform. Interested parties can purchase the Agency Digital Strategy and Planning Certification program on-demand for $689, or access it through an online subscription.

To learn more about OMI online courses and virtual events, please visit the Online Marketing Institute.

About Marketing Agency Insider

Developed by The Marketing Agency Blueprint author, Paul Roetzer, Marketing Agency Insider is the hub for marketing agency news, information, resources, training, education and engagement. The website and academy are dedicated to building a more open and collaborative agency ecosystem

About Online Marketing Institute

The Online Marketing Institute's core mission is to enable professionals to execute efficient digital marketing campaigns, drive higher ROI, and advance personal career goals. Founded in 2007 in conjunction with the Online Marketing Summit, OMI has educated marketing professionals on digital marketing for over five years.