Agencies Must be Measurement Geeks (Ignition Consulting Group)

September 18, 2012

Leading marketing agencies turn information into intelligence, and intelligence into action. In this guest post on Ignition Consulting Group’s Propulsion blog, Paul Roetzer shares five tips to become a measurement geek, including:

  • Integrate measurement tools.
  • Train analysts.
  • Practice on your agency.
  • Tie to services.
  • Use analytics to adapt.

Read the full post here.