Fuel the Marketing Services Industry Transformation

Become a Marketing Agency Insider Founding Partner


Marketing Agency Insider, which was developed by Paul Roetzer, author of The Marketing Agency Blueprint, is the hub for building a more open and collaborative agency ecosystem. The site, which is featured throughout the book, provides marketing agency news, information, resources, training, education and engagement.

We are seeking a select group of founding partners that share our commitment to educating marketing agencies and transforming the marketing services industry. Marketing Agency Insider content is designed for:  advertising agencies, brand development agencies, content marketing firms, copywriters, digital/interactive marketing agencies, graphic design shops, inbound marketing agencies, marketing communications firms, marketing consultants, public relations agencies, search engine optimization firms and website development firms.

What Marketing Agency Insider Can Offer

During phase one of our development, we are providing a selection of assets at no monetary cost to our founding partners through February 2012. Each partnership will be customized, but following are sample elements of a Marketing Agency Insider partnership program:

  • Provide brand recognition through Marketing Agency Insider properties, and halo-effect reach through other site partners.
  • Place your logo and description with links on the Marketing Agency Insider partner page. We also will recognize all partners during Academy sessions, and within email blasts. 
  • Publish guest posts on the Marketing Agency Insider blog from your in-house experts (all posts must meet the MAI blog guidelines).
  • Feature products and services in Marketing Agency Academy Blueprint Series sessions, and 2012 virtual workshops. 
  • Receive preferred pricing once we roll out formalized sponsorship programs (target Q2 2012).

The Role of a Founding Partner

This is an opportunity to reach and connect with agencies and professionals who are driven to build hybrid firms that will reshape the industry. They need your services and software solutions to continually disrupt and evolve. 

The ideal partners will have strong agency reach, valuable products and services that match agency needs, and a track record of strong business ethics and performance

Again, each partnership will be customized, but here is a snapshot of ways partners can support Marketing Agency Insider during the launch phase (November 2011 - February 2012): 

  •  Distribute email blasts to your agency databases promoting the Marketing Agency Academy Blueprint Series and book launch.
  •  Provide agency customers with Marketing Agency Academy promotional codes.
  •  Conduct partner-sponsored joint webinars with Paul Roetzer and members of your marketing or executive teams.  
  •  Publish guest posts on your blog from Paul Roetzer and/or members of the Marketing Agency Insider editorial team.
  •  Record and publish Skype video interviews with Paul Roetzer talking about the community, the book and the Academy. View sample video interviews with The Pulse Network: Marketing Agency Revolution, Change Velocity, Selective Consumption and Success Factors.
  • Promote the community, book and Academy through your social networks.
  • Run giveaways for signed copies of the book and Academy passes
  • Post Blueprint book reviews.

Custom Paid Sponsorship Opportunities

We also have a very limited number of paid partnership opportunities available, including website banner ads, Marketing Agency Academy presenting sponsorships and The Marketing Agency Blueprint giveaways.

Become a Partner

Building a more open and collaborative marketing agency ecosystem is a monumental effort. If your organization shares our vision, we want to hear from you. Complete the Partner Request Form to connect with our team.