About the Blog
The Marketing Agency Insider blog serves up a mix of original and curated content, industry news, interviews, case studies and more on the marketing services industry.
Christina Capadona Schmitz
Christina Capadona Schmitz (@christinacs) is vice president of PR 20/20. She manages growth and development, and serves as a senior consultant for top agency accounts.
Learn More
“required reading for anyone building the
next-generation marketing services firm.”
Dharmesh Shah, Co-Founder, HubSpot
Client Services Series
live webinars fall 2012 + on-demand access
immersive, crowdsourced curriculum
The Big 3 of Marketing Agency Performance: Retention, Growth and Innovation
As your agency grows, so should the sophistication of your performance measurements for both client campaigns and employee career advancement. However, complexity can become the antithesis of focus. It is easy to get caught up in the details, causing confusion as to where one’s time has the greatest value to the team and clients.
This is why it’s important to not lose sight of the big-picture factors that separate successful client campaigns and agencies from the rest: retention, growth and innovation.
Read MoreTips for Managing the Marketing Agency Sales Process
As the leader of a startup agency, you’re likely your own sales force until further notice. You basically roll with the highs and lows, working toward client loyalty and recurring revenue. However, there comes a time when balancing your roles as CEO and rainmaker becomes a greater challenge than it may be worth. At this point, it’s time to think about growing your team and how they’ll fit into the sales process. In this post, we offer tips on doing just that.
Read MoreYour Sales Funnel: In Feast and Famine
Whether you are a hybrid agency of 1 or 100, your sales funnel determines your fate. A common challenge among agencies is the “feast or famine” condition of business development. You either:
- Gain a large influx of leads, scrambling for time and capacity to properly vet, process and support, or
- Have a dry spell, which can stall growth and pull involved personnel into other agency responsibilities.
While there is no way to completely control these ebbs and flows, a structured sales process ensures that leads are handled as effectively and efficiently at possible when they come en masse, and a dedicated marketing effort can help prevent lengthy business development dry spells.
Read MoreThe Insider Series: Q&A with Tom Telford, 98toGo
Tom Telford, CEO of 98toGo, discusses growing his agency and the opportunities available with scaling content. 98toGo is a HubSpot VAR partner with a unique business and pricing model that makes content accessible to small businesses and niche vertical markets.
Read More5 Tips for Outsourcing Content Creation
If you’re like most agencies, you have questions about building the bandwidth needed to create a high volume of quality content that is also profitable and efficient, and works with your clients’ niche business areas. To combat this, Steve Lazuka (@SteveLazuka), founder of Interact Media and developer of the Zerys Content Marketplace, provides five tips for agencies when outsourcing content creation.
Read More5 Reasons For Agencies to Attend Content Marketing World
Content Marketing World (CMW) 2012 is coming to Columbus, Ohio, Sept. 4-6. In its second year, the conference is the world's largest gathering of content marketing professionals. Marketing Agency Insider recently had the chance to catch up with “The Godfather” of content marketing, Joe Pulizzi (@juntajoe). As an author, entrepreneur and founder of CMW, Joe shared his insight on the benefits for agencies attending the event.
Read MoreAgency Life: The Hours You Keep
At your agency, at this time in your life, how many hours do you log? What time do you keep sacred?
Read MoreHow to Build Trust, Win Clients in the Early Days
Five tips to help marketing agencies build trust and win clients in the early days.
Read MoreContent Marketing Continued
Check out recent articles to navigate the latest in content marketing for your agency.
Read MoreManaging The Prototype Marketer: Starter Tips
Check out five management tips to start transforming your team into hybrid professionals.
Read More