September 28, 2011
Written by PR 20/20 founder and CEO Paul Roetzer, Wiley book presents 10 rules for building tech-savvy, hybrid agencies.
CLEVELAND — Chapter 2 of The Marketing Agency Blueprint (Wiley, December 2011) has been released as a free PDF download with no required registration. The chapter — Transform into a Hybrid — details how agencies must evolve to remain relevant and thrive.
“Hybrid agencies will come to rule the marketing world. These emerging leaders are tech savvy, offer integrated services, hire and retain versatile talent, and profit from diversified revenue streams. They thrive on change, and continually apply shifts and advances in technology to strengthen their businesses, evolve their services, and deliver greater value to clients.”
The chapter also defines six agency classifications — disruptors, traditionalists, softservers, specialists, connectors and soloists — and lays the foundation for the development of a more open and collaborative agency ecosystem. Key concepts include:
Visit The Marketing Agency Blueprint online to download the free chapter.