Inbound Marketing Agencies See Revenue Soar
Through integrated campaigns that combine search, social, content and PR, inbound marketing agencies are driving leads and loyalty for their clients, and themselves. They understand that today’s consumers are in the drivers’ seats, shutting out interruption-based communications, and dictating when and how they interact with brands.
As a result, they’ve seen tremendous client success and strong business growth. Need proof?
HubSpot’s Shannon Johnson (@shannopop) recently released a storybook, Transforming into an Inbound Marketing Agency: Stories and Advice from 6 Execs that details six companies that transitioned to inbound marketing, including the results they’ve seen.
Read MoreMarketing Agency Insider Countdown: The Best of 2012
In wake of the ball drop, NYE festivities and lots of champagne toasts, we thought it’d be fun to do our own countdown here on the blog.
Below, we’ve compiled the 10 most popular Marketing Agency Insider posts from 2012, in order of page views.
Read More2013 Marketing Agency Conferences [Downloadable Database]
Learn to navigate today’s changing agency environment and make valuable connections along the way. We’ve found that conferences offer remarkable learning and networking opportunities for agency professionals, and that traveling together can help strengthen team bonds and build culture. For those of you looking to stay abreast of new trends and expand your knowledge base through events, check out our 2013 marketing agency conferences database.
Read MorePersonal Brands, Agency Management and Scale
Earlier this week, Paul Roetzer (@paulroetzer) and Mitch Joel (@mitchjoel) discussed personal brands and their relationship to agency business goals on the Six Pixels of Separation podcast. The conversation asks the questions: Are personal brands scalable? How big is too big?
Listen to the full conversation here.
Read MoreSXSW Interactive 2013: Agency Panel Picks
With such a pool of really smart individuals, how does the SXSW committee narrow down speaking proposals? In part, through community voting on proposed sessions. To help you evaluate the panel possibilities (and there are many), Marketing Agency Insider compiled our favorites for agency professionals below. Voting is open until August 31, so make sure to get your pick on!
Read MoreMust-Attend Conferences for Agencies: Fall 2012
Looking for the latest agency insight, trends and strategies? Don’t worry; this fall is full of great conferences that are jam-packed with agency-specific learning and resources. In this post, we highlight those we’ll be attending: Inbound, Content Marketing World and BOLO.
Read MoreIntegrated Marketing Services and Value-Based Pricing [Exclusive Webinar Access]
Integrated agencies are few and far to come by, yet highly demanded. Today’s clients are no longer looking for one-off service offerings. Consumer buying habits, available technology and client expectations now require agencies to expand their suite of marketing services.
That said, 60% of chief marketing officers are unable to find an integrated firm to meet their needs for hybrid services, according to a study by The Horn Group and Kelton Research. So how can your agency prepare for this shift, and deliver on the demand for digital and integration? Check out these eight tips to get you started.
Read MoreMarketing Services Evolve. Is Your Agency Up for the Challenge?
To stay relevant and competitive, agency services and processes must evolveto align with market trends and to capitalize on emerging technologies. Those agencies that will rise to the top will:
- Offer hybrid services that meld traditional and digital strategies.
- Measure performance through in-depth data analysis, connecting activities to the bottom line.
- Help bridge the gap between marketing and sales.
Leading Through Connections: CEO Insight on Emerging Business Trends
IBM recently released Leading Through Connections, which compiles insight from 1,700 CEOs on emerging business trends and issues.
The report found that the convergence of digital, social and mobile is enabling customers, employees and partners to connect in new and exciting ways, and offering companies tremendous opportunities to innovate.
In this post, we highlight the key takeaways from the 68-page report and what the findings mean for marketing agency professionals.
Read MoreHybrid Versus Traditional Marketing Agencies
Paul Roetzer (@paulroetzer), author of The Marketing Agency Blueprint, recently joined HubSpot’s David Wells (@davidwells) on his webcast Inbound Now to discuss the rise of hybrid agencies, and why the agency model needs to be transformed.
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